Head of Digital Marketing

VanRath; Omagh; On-site; GBP 55,000 - 85,000; Full time

Benefits offered by this job

Competitive salary

Growth opportunities

Career development

Directors exposure

Hands-on role

Job summary

VanRath is seeking an experienced Head of Digital to lead online growth, optimise website performance and deliver an outstanding customer experience across digital channels in the United Kingdom. The role blends commercial insight with technical and marketing expertise to maximise online sales and profitability.

Working with directors and partners, you will drive traffic, improve conversion rates and increase customer lifetime value, taking ownership of digital trading performance and the online

Qualifications

• 3–5 years in e-commerce management, digital marketing or online trading.
• Proven track record growing online sales and improving website performance.
• Experience managing CMS platforms and website content.
• Strong understanding of e-commerce platforms and digital trading.
• Experience with SEO, PPC and email marketing campaigns.
• Proficiency with GA4, Google Ads and Google Search Console.
• Experience with Klaviyo or similar email marketing platforms.
• Strong commercial awareness with data-driven decisions.
• Excellent analytical, problem-solving and project management skills.
• Strong communication and stakeholder management skills.
• Comfortable in a fast-paced entrepreneurial environment.

Responsibilities

• Take ownership of online sales performance, revenue and profitability.
• Develop and optimise e-commerce platforms to support growth.
• Identify opportunities to improve conversion rates and customer lifetime value.
• Collaborate with internal teams and external partners to maximise online trading.
• Manage and continuously improve website performance and functionality.
• Oversee website content, product information and the customer journey.
• Develop and deliver digital marketing strategies to drive traffic and online sales.
• Monitor and analyse website performance and campaign activity.
• Provide regular reporting to directors and senior stakeholders.
• Drive user experience improvements across digital channels.

Skills

E-commerce management

Digital marketing

Online trading

CMS platforms

SEO

PPC

Email marketing

GA4

Google Ads

Google Search Console

Klaviyo

Data-driven decision making

Analytics

Stakeholder management

Project management

Communication

Tools

GA4

Google Ads

Google Search Console

Job description

Company Overview

Our client is a growing and commercially focused business with an established online presence and ambitious plans for continued digital growth. As part of their expansion, they are seeking an experienced Head of Digital to lead their online growth strategy, optimise website performance and deliver exceptional customer experiences across all digital channels.

This is an exciting opportunity for a digital professional looking to take the next step in their career, with the opportunity to make a genuine commercial impact across the business.

Role Purpose

As Head of Digital, you will take ownership of the company's digital strategy, online trading performance and e-commerce growth. This is a hands-on role combining commercial acumen, technical understanding and digital marketing expertise. You will be responsible for maximising online sales and profitability through the continuous development of e-commerce platforms, digital marketing activity and the customer journey.

Working closely with directors, sales teams, customer service and external partners, you will identify opportunities to drive traffic, improve conversion rates and increase customer lifetime value.
The successful candidate will take ownership of digital trading performance, ensuring the company's websites remain high-performing platforms that deliver both an outstanding user experience and strong commercial results.

Key Responsibilities

• Take ownership of online sales performance, revenue and profitability.
• Develop and optimise e-commerce platforms to support continued growth.
• Identify opportunities to improve conversion rates and increase customer lifetime value.
• Work closely with internal teams and external partners to maximise online trading performance.
• Manage and continuously improve website performance and functionality.
• Oversee website content, product information and the customer journey.
• Identify opportunities to improve user experience, conversion and online engagement.
• Ensure websites remain commercially effective and aligned with business objectives.
• Develop and deliver digital marketing strategies to drive traffic and online sales.
• Manage and optimise SEO, PPC and email marketing activity.
• Work with external agencies and partners to maximise campaign performance.
• Identify new digital opportunities to support business growth.
• Monitor and analyse website performance, online sales and digital marketing activity.
• Use data and insights to identify opportunities for improvement.
• Track key commercial KPIs, including traffic, conversion rates and revenue.
• Provide regular reporting and performance updates to directors and senior stakeholders.
• Continuously improve the online customer journey and user experience.
• Identify opportunities to improve customer engagement, retention and lifetime value.
• Work closely with sales and customer service teams to ensure a consistent customer experience across digital channels.

Essential Criteria

• Minimum 3-5 years' experience in e-commerce management, digital marketing or online trading.
• Proven track record of growing online sales and improving website performance.
• Strong experience managing CMS platforms and website content.
• Strong understanding of e-commerce platforms, website management and digital trading.
• Experience managing SEO, PPC and email marketing campaigns.
• Proficiency with Google Analytics (GA4), Google Ads and Google Search Console.
• Experience with Klaviyo or similar email marketing platforms.
• Strong commercial awareness with the ability to make data-driven decisions.
• Excellent analytical, problem-solving and project management skills.
• Strong communication and stakeholder management skills.
• Comfortable working in a fast-paced and entrepreneurial environment.

Salary & Benefits

• Competitive salary and benefits package.
• Opportunity to take ownership of the digital growth strategy.
• Career development within a growing and ambitious business.
• Opportunity to work closely with directors and make a genuine commercial impact.
• A hands-on role with responsibility across e-commerce, digital marketing and online trading.

Next Steps

If you are an experienced digital or e-commerce professional looking for a role where you can take ownership of online growth and make a genuine commercial impact, this could be an excellent next step in your career.