Head of Digital

JR United Kingdom; Leicester; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading company in the health and fitness market is seeking a Head of Digital or Growth to oversee their ecommerce strategies. The role involves leading a team, enhancing customer revenue, and focusing on direct-to-consumer sales, particularly targeting German and French markets. Joining this rapidly growing firm offers an exciting opportunity to impact the business as it targets international expansion.

Qualifications

• Experience in ecommerce or digital marketing leadership.
• Focus on direct-to-consumer sales.
• Experience with German and/or French markets.

Responsibilities

• Lead a team to drive customer revenue through digital channels.
• Focus on metrics like churn prevention and cost per acquisition.
• Implement localisation strategies for different markets.

Skills

Digital marketing leadership

Ecommerce strategy

Customer revenue growth

Job description

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Head of Digital | Head of Growth | Head of Ecommerce

Location: East Liverpool (4 days a week in office)

About the company

This company is going places. It has carved out a significant position in the burgeoning health and fitness market, creating amazing tasting products and offering a fantastic customer experience. The business has scaled by 100% over 3 years, with strong growth each year.

The next big milestone is £100 million in turnover, aiming for continued UK market leadership and international expansion, particularly into Germany and France, where they are already generating millions in revenue.

About the role

• Lead a small team of specialists to drive customer revenue through digital marketing and web channels.
• Focus on key metrics such as churn prevention, cost per acquisition, and lifetime value.
• Grow the team as you exceed objectives.
• Implement a localisation strategy for different markets, adopting best practices from the parent company.

You

• Experience as an ecommerce, growth, or digital marketing leader with a focus on direct-to-consumer online sales in the German and/or French markets.