Head of Digital

JR United Kingdom; Nottingham; On-site; GBP 60,000 - 100,000; Full time

Job summary

A leading health and fitness company aims to expand in Germany and France, seeking a Head of Digital/Head of Growth to leverage ecommerce strategies. This role offers significant growth potential within the company, providing leadership in digital marketing aimed at improving customer revenue and market share in expanding territories.

Qualifications

• Experience selling direct to consumer online in the German and/or French market.
• Strong background in driving customer revenue through digital channels.

Responsibilities

• Lead a small team to drive customer revenue through digital marketing.
• Focus on churn prevention, cost per acquisition, and lifetime value.
• Implement localization strategies in new markets.

Skills

Ecommerce leadership

Digital marketing

Direct to consumer sales

Job description

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Head of Digital | Head of Growth | Head of Ecommerce

East Liverpool (4 days a week in office)

About the company

This company is going places. It has carved out a chunk of the burgeoning health and fitness market, creating amazing tasting products and offering a fantastic customer experience. The business has scaled by 100% over 3 years, and posting strong growth every year.

The next big milestone is £100 million in turnover, and they will get there by a combination of continuing to be one of the big names in their market in the UK, as well as international expansion. The obvious markets for them are Germany and France where they are already turning over millions.

This role will focus on growing the German and French markets. There's a huge opportunity to progress your career given the trajectory of the business, the great combination of good pricing and product, and entering markets which are more immature than the UK's.

About the role

• Lead a small team of specialists to drive customer revenue through digital marketing and web channels.
• Drive key commercials such as churn prevention, cost per acquisition, lifetime value, and more.
• Grow the team as you increasingly exceed your objectives.
• Adopt the best ideas from the mother ship, and embark on a localisation strategy in the different markets.

You

• An ecommerce/growth/digital marketing leader with experience selling direct to consumer online in the German and/or French market.