Head of Digital

JR United Kingdom; Swindon; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading health and fitness company is searching for a Head of Digital to lead growth initiatives in German and French markets. This position offers significant career progression opportunities as the company aims for ambitious growth targets, with an exciting focus on direct-to-consumer sales through digital channels.

Qualifications

• Relevant experience in digital marketing leadership and ecommerce.
• Experience in the German and/or French markets is crucial.

Responsibilities

• Lead a team to drive revenue through digital channels.
• Manage key performance metrics related to customer acquisition and retention.
• Implement localization strategies for market expansion.

Skills

Digital Marketing

Ecommerce Leadership

Team Management

Market Expansion

Job description

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Head of Digital | Head of Growth | Head of Ecommerce

East Liverpool (4 days a week in office)

About the company

This company is going places. It has carved out a chunk of the burgeoning health and fitness market, creating amazing tasting products and offering a fantastic customer experience. The business has scaled by 100% over 3 years, and is posting strong growth every year.

The next big milestone is £100 million in turnover, and they aim to achieve this through continued leadership in their UK market and international expansion. The primary target markets are Germany and France, where they are already generating millions in revenue.

This role will focus on growing the German and French markets. There is a significant opportunity for career progression given the company's growth trajectory, quality of products, competitive pricing, and the fact that these markets are less mature than the UK.

About the role

• Lead a small team of specialists to drive customer revenue through digital marketing and web channels.
• Manage key metrics such as churn prevention, cost per acquisition, lifetime value, and more.
• Expand the team as you surpass your objectives.
• Implement best practices from the main company and develop a localization strategy for different markets.

You

• Are an ecommerce, growth, or digital marketing leader with experience selling directly to consumers online in the German and/or French markets.