Head of Digital Performance / Ecommerce

The Talent of Tomorrow; Greater Manchester; Hybrid; GBP 72,000 - 88,000; Full time

Job summary

The Talent of Tomorrow is seeking a Head of Digital Performance/E‑Commerce to drive growth across its D2C site and marketplaces. You will lead Amazon, TikTok Shop and retailer.com activities, optimise product listings, and align with brand objectives while being hands‑on in execution.

Ideal candidates bring senior digital leadership, proven e‑commerce growth, and strong analytical and paid media expertise to deliver measurable revenue improvements.

Qualifications

• Proven experience in a senior digital, e-commerce or performance marketing position.
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Responsibilities

• Lead the overall e-commerce strategy, driving growth and profitability across the brand's D2C website.
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Skills

Senior digital leadership

Amazon & TikTok Shop

D2C/e-commerce

Strategic thinking

Analytical skills

Budgeting & forecasting

Paid media

Data-driven decisions

Tools

Amazon Seller Central

Vendor Central

Google Ads

Meta Ads

TikTok Ads

Job description

Role: Head of Digital Performance/Ecommerce

Location: North UK (hybrid!)

Salary: up to £80,000 + 20% bonus!

My client is seeking an entrepreneurial and commercially driven Head of Digital Performance/E-Commerce to lead and accelerate their digital growth across Amazon, TikTok Shop and D2C, as well as supporting with retailer.com and new pureplay accounts.

This is a critical role responsible for defining the long-term digital/e-commerce strategy, building a scalable roadmap for growth, and delivering immediate commercial results. The successful candidate will combine strategic thinking with operational excellence, taking ownership of channel performance while remaining hands-on in execution.

Key Responsibilities

• Lead the overall e-commerce strategy, driving growth and profitability across the brand's D2C website.
• Oversee website performance, trading activity, conversion rates and customer acquisition.
• Identify opportunities to improve the customer journey, user experience and online conversion.
• Manage promotional calendars, product launches, merchandising and online trading activity.
• Work closely with internal teams to ensure the website reflects brand positioning and commercial objectives.

Amazon & Marketplace Management

• Take ownership of Amazon strategy and performance, driving revenue, visibility and market share.
• Oversee Amazon Seller Central/Vendor Central, product listings, SEO, content optimisation and advertising.
• Develop strategies to improve product rankings, organic visibility and conversion.
• Manage Amazon PPC campaigns, budgets and profitability.
• Identify opportunities to expand marketplace presence and maximise commercial performance.

TikTok Shop & Social Commerce

• Lead the TikTok Shop strategy, developing the channel as a key revenue driver.
• Oversee product listings, promotions, affiliate partnerships and creator collaborations.
• Develop strategies around social commerce, livestream shopping and influencer-led sales.
• Monitor performance, identify growth opportunities and optimise activity to increase revenue and customer engagement.

Digital Performance & Marketing

• Develop and execute the wider digital performance strategy across all online channels.
• Oversee paid media activity, including Google, Meta, TikTok and other relevant platforms.
• Manage customer acquisition costs, return on ad spend (ROAS) and overall marketing efficiency.
• Identify opportunities to scale campaigns while maintaining profitability.
• Work closely with creative and marketing teams to develop high-performing digital campaigns and content.

Analytics, Reporting & Commercial Performance

• Own digital sales performance, forecasting, budgets and revenue targets.
• Analyse performance across all channels, identifying trends, opportunities and areas for improvement.
• Monitor key commercial KPIs, including revenue, conversion rates, AOV, CAC, ROAS and customer lifetime value.
• Use data and insights to inform commercial decisions and optimise channel performance.
• Report on digital performance and provide recommendations to senior leadership.

The Ideal Candidate

• Proven experience in a senior digital, e-commerce or performance marketing position.
• Strong experience managing and growing Amazon, TikTok Shop and D2C/e-commerce channels.
• A strong understanding of digital trading, online marketplaces and social commerce.
• Demonstrable experience driving online revenue and improving commercial performance.
• Strong knowledge of performance marketing, paid media and customer acquisition.
• Experience managing digital budgets, forecasting and commercial targets.
• Highly analytical, commercially minded and confident using data to drive decisions.
• A proactive and strategic thinker who can identify opportunities and deliver measurable growth.
• Experience within beauty, skincare, cosmetics, fashion or FMCG would be advantageous.

Unfortunately, due to the anticipated high numbers of applications we will not be able to respond to every applicant. If you have not received feedback within 14 days, your application may have been unsuccessful