Ecommerce & Digital Marketing Manager – Beauty & Wellness

CVUK Group; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

CVUK Group, a growing beauty and wellness brand, seeks an experienced Ecommerce & Digital Marketing Manager to drive online sales and digital growth. You will own the Shopify DTC channel, manage paid search and social campaigns, and work with agencies to optimise ROAS and CAC.

Strong Shopify experience and CRM/email marketing know-how are essential. You will lead CRO initiatives, merchandising, and CRM programs, monitor performance with GA4, and plan promotions and product launches in a

Qualifications

• 5+ years of ecommerce trading and digital marketing experience.
• Proven Shopify DTC management experience.
• Strong knowledge of Google Ads, Meta Ads and PPC.
• Experience with CRM, email marketing and loyalty programs.
• Analytical and commercially driven with ability to discuss revenue growth.

Responsibilities

• Own the day-to-day trading and commercial performance of the Shopify DTC website.
• Lead and oversee paid search and paid social campaigns with agencies to drive acquisition and performance.
• Brief, manage and challenge external agencies to meet commercial targets.
• Monitor ROAS, CAC, marketing budgets and acquisition performance.
• Drive growth through CRO, A/B testing, merchandising and site improvements.
• Manage ecommerce trading calendar including promotions and product launches.
• Oversee CRM, Klaviyo, email marketing and customer retention strategies.
• Analyse performance using GA4 and Shopify analytics.
• Support sales forecasting, stock availability and promotional planning.
• Identify opportunities to increase online revenue, conversion, AOV and profitability.

Skills

Ecommerce trading

Digital marketing

Shopify DTC

Google Ads

Meta Ads

CRO

Email marketing

Klaviyo

GA4

Agency liaison

Tools

Shopify

Klaviyo

GA4

Job description

We are partnering with a growing beauty and wellness business to appoint an experienced Ecommerce & Digital Marketing Manager to drive online sales, customer acquisition and digital growth.

This is a hands‑on opportunity for someone who combines strong Shopify ecommerce experience with a solid understanding of performance marketing, particularly across paid search, paid social and customer acquisition.

You’ll take ownership of the DTC channel, working closely with marketing teams and external agencies to drive revenue, improve conversion and maximise commercial performance.

You will:

• Own the day‑to‑day trading and commercial performance of the Shopify DTC website
• Lead and oversee paid search and paid social campaigns, working with agencies to drive customer acquisition and improve performance
• Confidently brief, manage and challenge external agencies, ensuring campaigns deliver against commercial targets
• Monitor and optimise ROAS, CAC, marketing budgets and customer acquisition performance
• Drive ecommerce growth through CRO, A/B testing, merchandising and website improvements
• Manage the ecommerce trading calendar, including promotions, product launches and seasonal campaigns
• Oversee CRM, Klaviyo, email marketing and customer retention, including automated flows and loyalty initiatives
• Analyse website and campaign performance using GA4, Shopify analytics and reporting tools
• Support sales forecasting, stock availability and promotional planning
• Identify opportunities to increase online revenue, conversion rates, AOV and profitability

About you:

• Strong experience across ecommerce trading and digital marketing, ideally within beauty, wellness, FMCG or lifestyle brands
• Proven experience managing and growing a Shopify DTC website
• Strong knowledge of Google Ads, Meta Ads, PPC and paid social, with the confidence to lead campaigns, assess performance and challenge agency recommendations
• Commercial understanding of ROAS, CAC, conversion rates, customer acquisition and marketing budgets
• Experience managing external agencies and driving measurable improvements in digital performance
• Good understanding of CRM, Klaviyo, CRO and customer retention
• Analytical, commercially driven and confident discussing revenue growth, campaign performance and results
• Comfortable taking ownership and working independently within a smaller, growing business

This is a fantastic opportunity to join an ambitious consumer brand where you’ll have real ownership, work closely with senior leadership and play a key role in driving its ecommerce and digital growth.