Head of Digital

JR United Kingdom; Derby; On-site; GBP 60,000 - 100,000; Full time

Job summary

A leading UK company in the health and fitness market seeks a Head of Digital, Growth, or Ecommerce to lead their expansion into German and French markets. This role offers significant opportunities for career progression and is crucial to the company's target of £100 million turnover through strategic digital marketing efforts and team leadership.

Qualifications

• Experience in direct-to-consumer online sales in the German and/or French markets.
• Leadership abilities in marketing and ecommerce sectors.

Responsibilities

• Lead a team to drive customer revenue through digital marketing and web channels.
• Manage key metrics such as churn prevention and cost per acquisition.
• Implement localization strategies for different markets.

Skills

Digital Marketing

Ecommerce

Growth Management

Localization Strategies

Job description

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Head of Digital | Head of Growth | Head of Ecommerce

East Liverpool (4 days a week in office)

About the company

This company is going places. It has carved out a chunk of the burgeoning health and fitness market, creating amazing tasting products and offering a fantastic customer experience. The business has scaled by 100% over 3 years, and is posting strong growth every year.

The next big milestone is £100 million in turnover, which they aim to achieve through maintaining their market presence in the UK and expanding internationally. Key markets include Germany and France, where they are already generating millions in revenue.

This role will focus on growing the German and French markets. There is a significant opportunity for career progression given the company's growth trajectory, strong product offering, competitive pricing, and the relatively immature markets compared to the UK.

About the role

• Lead a small team of specialists to drive customer revenue through digital marketing and web channels.
• Manage key metrics such as churn prevention, cost per acquisition, lifetime value, and more.
• Expand the team as you exceed objectives.
• Implement localization strategies in different markets by adopting best practices from the parent company.

You

• An ecommerce, growth, or digital marketing leader with experience in direct-to-consumer online sales in the German and/or French markets.