Head of Digital

JR United Kingdom; Colchester; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading company in the health and fitness market seeks a Head of Digital to drive customer revenue through innovative marketing strategies. You will lead a team, focusing on international growth in the German and French markets, while implementing effective localisation strategies. Join an organization that is scaling rapidly and aims for £100 million in turnover.

Qualifications

• Experienced ecommerce/growth/digital marketing leader.
• Background in direct-to-consumer online sales in German/French markets.

Responsibilities

• Lead a team to drive customer revenue through digital marketing.
• Focus on key metrics like churn prevention and cost per acquisition.
• Implement localisation strategies in different markets.

Skills

Digital marketing

Ecommerce growth

Job description

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Head of Digital | Head of Growth | Head of Ecommerce

Location: East Liverpool (4 days a week in office)

About the company

This company is going places. It has carved out a chunk of the burgeoning health and fitness market, creating amazing tasting products and offering a fantastic customer experience. The business has scaled by 100% over 3 years, with strong growth every year.

The next big milestone is £100 million in turnover, aiming to achieve this through continued market presence in the UK and international expansion, particularly into Germany and France, where they are already generating millions in revenue.

About the role

• Lead a small team of specialists to drive customer revenue through digital marketing and web channels.
• Focus on key metrics such as churn prevention, cost per acquisition, lifetime value, and more.
• Grow the team as you exceed objectives.
• Implement localisation strategies in different markets, adopting the best ideas from the parent company.

You

• Experienced ecommerce/growth/digital marketing leader with a background in direct-to-consumer online sales in the German and/or French markets.