Head of Demand Generation

Forward Role; City Of London; Hybrid; GBP 100,000 - 120,000; Full time

Job summary

Forward Role is sourcing a Head of Demand Generation for a fast-moving London-based SaaS business. You’ll design and own the pipeline strategy from scratch, reporting to the Senior Head of Marketing and shaping revenue outcomes with the leadership team.

You’ll lead multi-channel programs, build ABM for large enterprises, and collaborate with sales, content, product marketing and brand to drive growth in a hybrid London environment.

Qualifications

• You’ve led top of funnel pipeline marketing for a B2B, software or tech company and grown it.
• You’ve run digital-first, multi-channel campaigns and can show the revenue they produced.
• You’ve built and run ABM programmes aimed at large, complex enterprises.
• You know enterprise marketing automation, ABM and CRM stack (e.g. Marketo, Salesforce).
• You’re comfortable with numbers: attribution, conversion rates, funnel reporting and improving campaigns based on what the data shows.
• You’ve managed people and agencies, and held them to commercial outcomes.

Responsibilities

• Putting a repeatable, measurable pipeline machine in place from scratch.
• Running multi-channel programmes across paid, organic, social, events, content and partners that put the business in front of the right buyers.
• Building ABM programmes for target sectors and the biggest strategic accounts.
• Working with sales leadership on territory and account plans, then keeping deals moving through the funnel.
• Trying new approaches (AI tools, data-led targeting, new channels), keeping what works and dropping what doesn’t.
• Steering content so it supports pipeline and builds the brand’s reputation with senior buyers.
• Keeping a sensible balance between this quarter’s numbers and long-term reputation.

Skills

Top of funnel marketing

ABM programmes

Multi-channel campaigns

Attribution & analytics

Team & agency management

Tools

Marketo

Salesforce

Job description

A fast-moving SaaS business with serious investment behind it, and backing to grow!

Head of Demand Generation

Enterprise SaaS

London | Hybrid working (2 days in)

£100,000 - £120,000

The business

A fast-moving SaaS business with serious investment behind it and backing to grow. It has the energy of an early-stage company, but it doesn’t have to worry about where the next funding round is coming from.

Its platform changes the way C-Suite and their teams work. It replaces slow, legacy systems with something faster and more intelligent, built for how finance leaders now want to plan, report and decide. It’s a new type of product in its market, so there’s no established playbook to follow. That’s the opportunity.

Customers are large, complex organisations, mainly across financial services and fast-scaling tech.

The role

You’ll be the first person in this seat. The pipeline strategy hasn’t been written yet, and you’ll need to write it.

You’ll report to the Senior Head of Marketing and work closely with the CEO and the leadership team, so your voice will carry weight in commercial decisions. The BDR team will share the new business target with you. You’ll also pull together colleagues in content, product marketing, marketing operations, brand and partnerships to run joined-up programmes that produce revenue.

The team is lean right now and you'll have a group of agencies, but you'll be able to hire your own people quite quickly.

What you’ll be doing

• Putting a repeatable, measurable pipeline machine in place from scratch
• Running multi-channel programmes across paid, organic, social, events, content and partners that put the business in front of the right buyers
• Building ABM programmes for target sectors and the biggest strategic accounts
• Working with sales leadership on territory and account plans, then keeping deals moving through the funnel
• Trying new approaches (AI tools, data-led targeting, new channels), keeping what works and dropping what doesn’t
• Steering content so it supports pipeline and builds the brand’s reputation with senior buyers
• Keeping a sensible balance between this quarter’s numbers and long-term reputation

About you

• You’ve led top of funnel pipeline marketing for a B2B, software or tech company and grown it - the growth is important!
• You’ve run digital-first, multi-channel campaigns and can show the revenue they produced
• You’ve built and run ABM programmes aimed at large, complex enterprises
• You knowenterprise marketing automation, ABM and CRM stack (e.g. Marketo, Salesforce)
• You’re comfortable with numbers: attribution, conversion rates, funnel reporting and improving campaigns based on what the data shows
• You’ve managed people and agencies, and held them to commercial outcomes
• You can zoom in on detail and zoom out to strategy without losing either
• You work well with others, enjoy solving problems and like building more than maintaining