Head of Data Strategy for AI-Driven Paid Media

Silverdrum; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Fixed-term contract starting by Jan 27

Job summary

Silverdrum is seeking a lead data strategist to drive data-led audience and bidding strategies across paid media for major telecoms brands. You will leverage extensive client data, tech ecosystems and AI capabilities to shape activation, testing and measurement.

You will manage and mentor a data strategy team, influence senior stakeholders and deliver industry-first work across privacy-first media, audience strategy and advanced bidding.

Qualifications

• Six years’ experience in a data-led digital media role within an agency, technology business, vendor or advertiser.
• Strong knowledge of paid media, audience strategy and data-driven activation.
• Experience using data and technology to improve campaign planning, targeting, bidding or measurement.
• Ability to turn technical concepts into clear, commercially relevant recommendations.

Responsibilities

• Lead development of data-led audience and bidding strategies across paid media.
• Identify new testing and activation opportunities using the client’s data and tech ecosystem.
• Create strategic recommendations across addressable media channels with measurable activity.
• Own key technology and data workstreams, including clean-room and cloud-based solutions.
• Lead the evolution of the client’s paid media audience approach and playbook.
• Collaborate with client data, agency tech, AI capabilities and partners to craft innovative solutions.
• Translate between technical and non-technical teams to align with commercial objectives.
• Identify future data signals and products to improve targeting, bidding, and campaign effectiveness.
• Work with embedded engineering, technology consulting and media activation teams.
• Oversee quality of work from the data strategy team and remove delivery barriers.
• Assist acceleration of AI adoption across the account.

Skills

Paid media

Audience strategy

Data-driven activation

Data strategy

AI capabilities

Job description

Silverdrum is seeking a lead data strategist to drive data-led audience and bidding strategies across paid media for major telecoms brands. You will leverage extensive client data, tech ecosystems and AI capabilities to shape activation, testing and measurement.

You will manage and mentor a data strategy team, influence senior stakeholders and deliver industry-first work across privacy-first media, audience strategy and advanced bidding.