VP Data Strategy - Media Agency

Silverdrum; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Job summary

Silverdrum is seeking a senior data strategist in London to lead data strategy, client consulting and commercial development for major brands. You will unite data solutions, technology partners and agency capabilities to solve marketing challenges and win new business.

The role is hybrid (London) and focuses on shaping audience data usage, AI-powered platforms and data collaboration to drive growth across client portfolios.

Qualifications

• Senior experience in data strategy, advertising technology, media or related field.
• Strong understanding of audience data, advertising platforms and data partnerships.
• Consultative, commercially minded with experience pitching and growing senior client relationships.
• Ability to translate complex data and technology into clear client propositions.

Responsibilities

• Act as a senior data strategy partner, translating business challenges into practical data solutions.
• Lead client pitches, strategic presentations and new business opportunities.
• Identify opportunities to develop existing client relationships and grow data-led consulting revenue.
• Coordinate internal specialists, data partners and platforms to deliver integrated solutions.
• Evaluate the technology pipeline and identify innovative applications for audience intelligence.
• Develop data strategies improving audience understanding, targeting and media effectiveness.
• Drive adoption of advanced data products and identify new use cases for clients.
• Oversee the commercial health and quality of work across your client portfolio.
• Provide credible thought leadership across data-driven marketing and advertising technology.

Skills

Data strategy

Advertising tech

Client consulting

Business development

Pitching

Data partnerships

Job description

London | Hybrid, 3 days per week | This is a high-impact leadership role for a senior data strategist with relevant media / ad-tech experience who wants to shape how major brands use audience data, technology and AI to drive growth. Sitting at the intersection of data strategy, client consulting and commercial development, you will bring together advanced data solutions, technology partners and agency capabilities to solve complex marketing challenges. You will be visible, client-facing and influential, helping win new business while expanding strategic relationships with existing clients.

Company and benefits

• Join one of the world’s most advanced media and marketing organisations.
• Help shape the adoption and development of cutting-edge audience intelligence, data collaboration and AI-powered platforms.
• Advise senior marketing, data and technology leaders across a varied portfolio of major brands.
• Access significant investment, global expertise and an extensive network of data and technology partners.
• Take ownership of commercially important work, combining strategic influence with tangible business impact.

Role and responsibilities

• Act as a senior data strategy partner, translating business and marketing challenges into practical, commercially valuable data solutions.
• Lead client pitches, strategic presentations and new business opportunities.
• Identify opportunities to develop existing client relationships and grow data-led consulting revenue.
• Bring together internal specialists, data partners and technology platforms to create integrated solutions.
• Evaluate the technology pipeline and identify innovative applications for audience intelligence, data collaboration and agentic AI platforms.
• Develop data strategies that improve audience understanding, targeting, media effectiveness and competitive advantage.
• Drive adoption of advanced data products and identify new use cases that strengthen their value for clients.
• Oversee the commercial health, quality and effectiveness of work delivered across your client portfolio.
• Provide credible industry thought leadership across data-driven marketing and advertising technology.

Skills and experience required

• Senior experience within data strategy, advertising technology, media, marketing or a closely related field.
• Strong understanding of audience data, advertising platforms, data partnerships and the evolving marketing technology landscape.
• A consultative, commercially minded approach with experience pitching, developing business or growing senior client relationships.
• Ability to turn complex data and technology capabilities into clear strategies and compelling client propositions.
• Credibility with senior marketing, data and technology stakeholders.
• Experience working across matrixed teams and bringing different specialists …