Data-Driven Strategist: AI Audience & Paid Ads

LIGANOVA MaSH!; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Flexible working environment

25 days holiday excluding BH

Income Protection and Life Assurance

Salary sacrifice pension and childcare schemes

Perks and offers through Perkbox

Job summary

A leading marketing agency in Greater London seeks a Strategist to focus on data analysis and audience development. You will work with global clients, creating actionable insights and comprehensive advertising strategies. The ideal candidate will have 2-4 years of experience in strategic data analysis and a passion for AI-based audience development. Enjoy a flexible working environment with opportunities for innovative projects and numerous benefits including income protection and holiday entitlements.

Qualifications

• 2-4 years’ experience in strategic data analysis.
• Hands-on paid advertising expertise, ideally at a media or social agency.
• Confidence with reporting, data analysis, and creating narratives from data.

Responsibilities

• Collect and analyse data from multiple sources for insights.
• Create reports on activations and identify business opportunities.
• Develop paid advertising strategies with the senior team.
• Own audience development and segmentation focusing on AI.

Skills

Strategic data analysis

Audience development

Data reporting

AI-based audience creation

Job description

A leading marketing agency in Greater London seeks a Strategist to focus on data analysis and audience development. You will work with global clients, creating actionable insights and comprehensive advertising strategies. The ideal candidate will have 2-4 years of experience in strategic data analysis and a passion for AI-based audience development. Enjoy a flexible working environment with opportunities for innovative projects and numerous benefits including income protection and holiday entitlements.