Data Strategy Director FTC

Silverdrum; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Fixed-term contract starting by Jan 27

Job summary

Silverdrum is seeking a lead data strategist to drive data-led audience and bidding strategies across paid media for major telecoms brands. You will leverage extensive client data, tech ecosystems and AI capabilities to shape activation, testing and measurement.

You will manage and mentor a data strategy team, influence senior stakeholders and deliver industry-first work across privacy-first media, audience strategy and advanced bidding.

Qualifications

• Six years’ experience in a data-led digital media role within an agency, technology business, vendor or advertiser.
• Strong knowledge of paid media, audience strategy and data-driven activation.
• Experience using data and technology to improve campaign planning, targeting, bidding or measurement.
• Ability to turn technical concepts into clear, commercially relevant recommendations.

Responsibilities

• Lead development of data-led audience and bidding strategies across paid media.
• Identify new testing and activation opportunities using the client’s data and tech ecosystem.
• Create strategic recommendations across addressable media channels with measurable activity.
• Own key technology and data workstreams, including clean-room and cloud-based solutions.
• Lead the evolution of the client’s paid media audience approach and playbook.
• Collaborate with client data, agency tech, AI capabilities and partners to craft innovative solutions.
• Translate between technical and non-technical teams to align with commercial objectives.
• Identify future data signals and products to improve targeting, bidding, and campaign effectiveness.
• Work with embedded engineering, technology consulting and media activation teams.
• Oversee quality of work from the data strategy team and remove delivery barriers.
• Assist acceleration of AI adoption across the account.

Skills

Paid media

Audience strategy

Data-driven activation

Data strategy

AI capabilities

Job description

An exciting opportunity to lead data strategy for one of the UK’s largest and most data-rich telecommunications accounts. The client is highly engaged, technically sophisticated and willing to test new ideas, creating genuine scope to deliver industry-first work across audience strategy, AI, advanced bidding and privacy-first media. You will lead complex projects, influence senior stakeholders and manage an established data strategy team. You’ll have at least six years’ experience in a data-led digital media role within an agency, technology business, vendor or advertiser, with strong knowledge of paid media, audience strategy and data-driven activation.

Company and benefits

• Join the specialist data and technology division of a major global media network.
• Lead data strategy across several well-known consumer telecommunications brands.
• Work with a progressive client that actively champions innovation and experimentation.
• Deliver high-profile projects with the potential to create agency and industry firsts.
• Access advanced audience data, technology, AI capabilities and specialist engineering teams.
• Work across a broad, collaborative team spanning strategy, transformation, planning and activation.
• Manage and develop an established team across Associate Director, Manager and Associate levels.
• Fixed-term contract with a required start date no later than January 2027.

Role and responsibilities

• Lead the development of data-led audience and bidding strategies across paid media.
• Use the client’s extensive data and technology ecosystem to identify new testing and activation opportunities.
• Create strategic recommendations across addressable media channels and ensure activity is measurable and methodical.
• Own key technology and data workstreams, including advanced clean-room and cloud-based marketing solutions.
• Lead the development and evolution of the client’s paid media audience approach and playbook.
• Bring together client data, agency technology, AI capabilities and specialist partners to create innovative solutions.
• Translate between technical and non-technical teams, ensuring projects remain aligned with commercial and marketing objectives.
• Identify future data signals and products that could improve targeting, bidding and campaign effectiveness.
• Work closely with embedded engineering, technology consulting and media activation teams.
• Oversee the quality of work produced by the wider data strategy team and remove barriers to delivery.
• Help accelerate the practical adoption of AI across the account.

Skills and experience required

• At least six years’ experience in a data-led digital media role within an agency, technology business, vendor or advertiser.
• Strong knowledge of paid media, audience strategy and data-driven activation.
• Experience using data and technology to improve campaign planning, targeting, bidding or measurement.
• Confidence managing senior clients and multiple stakeholders within a complex matrixed environment.
• Ability to turn technical concepts into clear, commercially relevant recommendations.
• A strong understanding of data products, AI and emerging advertising technology.
• Knowledge of privacy-first media and how changing data availability affects audience strategy.
• Previous experience managing or developing data strategy, media or technology specialists.
• Strong presentation, relationship-building and project leadership skills.
• Telecommunications experience would be beneficial but is not essential.