Head of Data Strategy & AI-Driven Paid Media

Silverdrum; Greater London; On-site; GBP 72,000 - 88,000; Full time

Job summary

Silverdrum in London is seeking a data-led strategy lead to steer audience and bidding initiatives for a major telecom account on a fixed-term contract. You will lead complex projects, influence senior stakeholders and manage an established data strategy team.

The role requires at least six years in a data-driven digital media context and deep expertise across paid media and audience strategy. You will collaborate across strategy, transformation, planning and activation to deliver industry-first

Qualifications

• Six+ years of experience in a data-led digital media role within an agency, technology business, vendor or advertiser.
• Strong knowledge of paid media, audience strategy and data-driven activation.
• Ability to turn technical concepts into clear, commercially relevant recommendations.
• Excellent presentation, relationship-building and project leadership skills.

Responsibilities

• Lead the development of data-led audience and bidding strategies across paid media.
• Use the client’s data and technology ecosystem to identify testing and activation opportunities.
• Create strategic recommendations across addressable media channels with measurable impact.
• Own key technology and data workstreams, including clean-room and cloud-based marketing solutions.
• Lead the evolution of the client’s paid media audience approach and playbook.
• Coordinate between client data, agency technology, AI capabilities and partners to deliver innovative solutions.
• Translate between technical and non-technical teams and align with commercial objectives.
• Identify future data signals and products to improve targeting and campaign effectiveness.
• Collaborate with embedded engineering, technology consulting and media activation teams.
• Oversee quality of work from the data strategy team and remove delivery barriers.
• Support accelerated practical adoption of AI across the account.

Job description

Silverdrum in London is seeking a data-led strategy lead to steer audience and bidding initiatives for a major telecom account on a fixed-term contract. You will lead complex projects, influence senior stakeholders and manage an established data strategy team.

The role requires at least six years in a data-driven digital media context and deep expertise across paid media and audience strategy. You will collaborate across strategy, transformation, planning and activation to deliver industry-first