Head of Creator Partnerships & Strategy

FABRIC SOCIAL; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

FABRIC SOCIAL is seeking an Influencer Director to shape the future of creator marketing. This leadership role requires building partnerships with creators, talent reps and brands to deliver authentic, impactful campaigns that meet business goals.

You will lead strategy, creativity and commercial thinking across major platforms, driving measurable results while collaborating with cross-functional teams on innovative campaigns and growth opportunities.

Qualifications

• Experience leading influencer or creator marketing for an agency, platform, or brand.
• Strong understanding of creator campaigns and measurement.
• Excellent relationship-building with creators, reps and partners.

Responsibilities

• Lead the influencer and creator response to client briefs, connecting creators to campaign ideas and objectives.
• Develop platform-specific creator strategies across TikTok, Instagram, YouTube, LinkedIn and emerging channels.
• Grow a diverse network of creators, talent reps and partners to support campaign delivery.
• Oversee end-to-end influencer programmes with planning, contracting, content delivery and performance measurement.
• Collaborate with strategy, creative, community and paid teams to deliver integrated campaigns with cultural relevance and commercial impact.
• Identify emerging creator trends and new formats to enhance influencer delivery.
• Coach and develop the influencer team while supporting agency growth through pitches and new business.

Skills

Influencer marketing

Leadership

Strategy development

TikTok knowledge

Negotiation

Job description

FABRIC SOCIAL is seeking an Influencer Director to shape the future of creator marketing. This leadership role requires building partnerships with creators, talent reps and brands to deliver authentic, impactful campaigns that meet business goals.

You will lead strategy, creativity and commercial thinking across major platforms, driving measurable results while collaborating with cross-functional teams on innovative campaigns and growth opportunities.