Influencer Director

FABRIC SOCIAL; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

FABRIC SOCIAL is seeking an Influencer Director to shape the future of creator marketing. This leadership role requires building partnerships with creators, talent reps and brands to deliver authentic, impactful campaigns that meet business goals.

You will lead strategy, creativity and commercial thinking across major platforms, driving measurable results while collaborating with cross-functional teams on innovative campaigns and growth opportunities.

Qualifications

• Experience leading influencer or creator marketing for an agency, platform, or brand.
• Strong understanding of creator campaigns and measurement.
• Excellent relationship-building with creators, reps and partners.

Responsibilities

• Lead the influencer and creator response to client briefs, connecting creators to campaign ideas and objectives.
• Develop platform-specific creator strategies across TikTok, Instagram, YouTube, LinkedIn and emerging channels.
• Grow a diverse network of creators, talent reps and partners to support campaign delivery.
• Oversee end-to-end influencer programmes with planning, contracting, content delivery and performance measurement.
• Collaborate with strategy, creative, community and paid teams to deliver integrated campaigns with cultural relevance and commercial impact.
• Identify emerging creator trends and new formats to enhance influencer delivery.
• Coach and develop the influencer team while supporting agency growth through pitches and new business.

Skills

Influencer marketing

Leadership

Strategy development

TikTok knowledge

Negotiation

Job description

The Role

We are hiring an Influencer Director to help shape the future of creator marketing at Fabric Social. This is a pivotal leadership opportunity for someone who understands culture, thrives on building meaningful creator partnerships, and is excited by the impact influencer marketing can have on brands and communities. You'll lead and evolve our influencer offering, bringing together strategy, creativity and commercial thinking to deliver work that resonates with audiences and drives measurable results. Working alongside talented teams across the agency, you'll play a key role in defining how brands show up through creators in authentic, innovative and impactful ways.

What You'll Be Doing

• Lead the influencer and creator response to client briefs, connecting creators to campaign ideas and business objectives.
• Develop platform-specific creator strategies across TikTok, Instagram, YouTube, LinkedIn and emerging channels.
• Build and grow a diverse network of creators, talent representatives and industry partners to support exceptional campaign delivery.
• Oversee end-to-end influencer programmes, ensuring quality execution across planning, contracting, content delivery and performance measurement.
• Partner with strategy, creative, community and paid teams to create fully integrated campaigns that deliver cultural relevance and commercial impact.
• Champion innovation by identifying emerging creator trends, new formats and opportunities to enhance how influencer marketing is delivered.
• Lead, coach and develop the influencer team while contributing to agency growth through pitches, proposals and new business opportunities.

About You

• Experience leading influencer or creator marketing for an agency, platform, or brand
• Deep platform knowledge, especially TikTok, Instagram, and YouTube
• A strong network of creators, talent reps, and cultural connectors
• A track record of delivering smart, effective, and original creator campaigns
• Clear POV on what great looks like when it comes to creator partnerships
• Excellent commercial instincts, know what good costs, and what great is worth
• Strong project management, communication, and negotiation skills
• Calm under pressure. Creative under constraint. Curious by nature.