Senior Influencer Strategy & Partnerships Lead

Publicis Groupe; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical

Job summary

Fabric Social is seeking a Senior Influencer Manager to shape and grow influencer marketing across multiple clients. You will connect creators, culture and data to brand objectives, lead influencer work, and help develop the team and our influencer offering.

You’ll own strategy across pitches and live campaigns, build relationships with talent and agents, and drive measured outcomes with KPI-driven insights. This is a senior, client-facing role with strategic impact.

Qualifications

• Strong experience in influencer marketing or creator relations
• Ability to connect culture and creators with brand goals
• Experience leading and mentoring teams
• Established relationships across creator/talent landscape
• Commercial judgement in talent negotiations
• Data-informed approach with KPI setting and insights
• Clear, credible communication for strategic thinking

Responsibilities

• Lead influencer strategy across pitches and live campaigns, mapping creator activity to brand goals
• Shape creator recommendations across celebrity, macro, micro and UGC talent
• Build relationships with talent, agents and client stakeholders to deliver value
• Lead negotiations around fees, usage and exclusivity; support contracting decisions
• Own influencer programmes from strategy to delivery, including always-on partnerships
• Set meaningful KPIs, evaluate ROI, translate results into actionable insights
• Manage and mentor Influencer Managers and champion creator partnerships

Job description

Fabric Social is seeking a Senior Influencer Manager to shape and grow influencer marketing across multiple clients. You will connect creators, culture and data to brand objectives, lead influencer work, and help develop the team and our influencer offering.

You’ll own strategy across pitches and live campaigns, build relationships with talent and agents, and drive measured outcomes with KPI-driven insights. This is a senior, client-facing role with strategic impact.