Head of Content & Digital Growth

BDO UK; Greater London; On-site; GBP 110,000 - 160,000; Full time

Job summary

BDO UK is seeking a Head of Content and Digital to lead two critical capabilities at the heart of our growth strategy. You will shape how the firm builds its market presence, engages audiences and drives commercial outcomes through content, digital channels and marketing technology.

You’ll lead Content and Digital Marketing teams, working with Sales, Marketing, Go-To-Market, Brand, Talent and Corporate Affairs to ensure our content and digital experiences support growth objectives and revenue.

Qualifications

• Significant leadership experience across content, digital marketing or integrated marketing functions.
• Strong track record of using content and digital channels to drive commercial growth.
• Excellent stakeholder management, influencing and communication skills.

Responsibilities

• Develop and lead Content and Digital growth strategy aligned to firm objectives.
• Oversee Content Marketing and Digital Marketing teams through Senior Managers.
• Drive audience growth, engagement and conversion across campaigns and channels.
• Lead marketing technology investments and AI-enabled capabilities.
• Partner with Sales, Brand, Talent and Corporate Affairs to deliver measurable impact.

Skills

Content strategy

Digital marketing

Leadership

AI & automation

Audience strategy

Tools

SEO

Marketing automation

CRM

Job description

BDO UK is seeking a Head of Content and Digital to lead two critical capabilities at the heart of our growth strategy. You will shape how the firm builds its market presence, engages audiences and drives commercial outcomes through content, digital channels and marketing technology.

You’ll lead Content and Digital Marketing teams, working with Sales, Marketing, Go-To-Market, Brand, Talent and Corporate Affairs to ensure our content and digital experiences support growth objectives and revenue.