Head of Content & Digital Growth

Bdo Uk; England; On-site; GBP 90,000 - 140,000; Full time

Job summary

BDO UK is seeking a Head of Content and Digital to lead content, digital marketing and audience growth strategies that drive awareness, engagement and revenue. You’ll shape the firm’s market presence and oversee two high-performing teams, partnering with Sales, Brand, Talent and Corporate Affairs to deliver measurable outcomes.

Reporting to the Marketing Director, you’ll embed AI-enabled capabilities, drive innovation and ensure alignment with strategic priorities across the business.

Qualifications

• Significant leadership experience across content, digital marketing or integrated marketing functions.
• Proven track record using content and digital channels to drive commercial growth.
• Experience leading teams through senior managers and developing marketing capability.

Responsibilities

• Develop and lead BDO's content, digital and audience growth strategy aligned to firm growth objectives.
• Set priorities, roadmaps and investment plans that maximise commercial impact.
• Act as a senior adviser on content strategy, audience engagement, digital marketing and marketing innovation.
• Build strong partnerships across Sales, Marketing, Go-To-Market, Brand, Talent and Corporate Affairs teams.
• Ensure Content and Digital operate as an integrated growth engine rather than standalone specialist functions.
• Develop audience-led approaches to segmentation, targeting and engagement across priority markets.
• Oversee audience journeys from awareness through to conversion, growth and advocacy.
• Drive personalisation through audience insight, data and AI-enabled capabilities.

Skills

Strategic Leadership

Content Strategy

Digital Marketing

Audience Growth

Stakeholder Management

Education

Bachelor’s degree or equivalent

Job description

BDO UK is seeking a Head of Content and Digital to lead content, digital marketing and audience growth strategies that drive awareness, engagement and revenue. You’ll shape the firm’s market presence and oversee two high-performing teams, partnering with Sales, Brand, Talent and Corporate Affairs to deliver measurable outcomes.

Reporting to the Marketing Director, you’ll embed AI-enabled capabilities, drive innovation and ensure alignment with strategic priorities across the business.