Head of Content & Digital Growth

BDO LLP; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

BDO UK is seeking a strategic Head of Content and Digital to shape our content and digital marketing strategy across channels, experiences and technology. You’ll lead talented teams, drive audience growth and align initiatives with growth objectives while partnering with Sales, Brand and Corporate Affairs.

You will champion AI-enabled marketing capabilities, drive performance metrics and ensure scalable, high-quality content that supports revenue growth and market presence in the UK.

Qualifications

• Significant leadership experience in content and digital marketing.
• Proven track record using content and channels to drive growth.
• Strong understanding of audience strategy, buyer journeys and engagement.

Responsibilities

• Develop and lead content, digital growth strategy aligned to firm objectives.
• Oversee Content Marketing and Digital Marketing teams and stakeholder partnerships.
• Guide SEO, PPC, social media and digital experiences to optimise conversion and revenue.

Skills

Content strategy

Digital marketing

Audience growth

Leadership

Stakeholder management

SEO

PPC

AI capabilities

Tools

Marketing automation

Analytics tools

Job description

BDO UK is seeking a strategic Head of Content and Digital to shape our content and digital marketing strategy across channels, experiences and technology. You’ll lead talented teams, drive audience growth and align initiatives with growth objectives while partnering with Sales, Brand and Corporate Affairs.

You will champion AI-enabled marketing capabilities, drive performance metrics and ensure scalable, high-quality content that supports revenue growth and market presence in the UK.