Head of Content & Digital Growth

BDO UK LLP; City of Westminster; Hybrid; GBP 100,000 - 140,000; Full time

Job summary

BDO UK LLP is seeking a Head of Content and Digital to lead two critical growth engines: content marketing and digital experience. You will shape market presence, engage audiences and drive revenue through integrated channels, data and AI-enabled capabilities.

You'll lead Content and Digital Marketing teams, partner with Sales, Brand and Corporate Affairs, and influence strategy at the senior level. This role offers a national, possibly hybrid, working model within the UK.

Qualifications

• Significant leadership experience across content, digital marketing or integrated marketing functions.
• Proven track record of using content and digital channels to drive commercial growth.
• Strong experience leading teams through senior managers and developing marketing capability.
• Deep understanding of audience strategy, demand generation, buyer journeys and customer engagement.
• Strong knowledge of content strategy, SEO, GEO, digital experience, marketing technology and analytics.

Responsibilities

• Develop and lead BDO's content, digital and audience growth strategy aligned to firm growth objectives.
• Set priorities, roadmaps and investment plans that maximise commercial impact.
• Act as a senior adviser on content strategy, audience engagement, digital marketing and marketing innovation.
• Build strong partnerships across Sales, Marketing, Go-To-Market, Brand, Talent and Corporate Affairs teams.
• Ensure Content and Digital operate as an integrated growth engine rather than standalone specialist functions.

Skills

Leadership

Content strategy

Audience growth

Digital marketing

AI in marketing

Job description

BDO UK LLP is seeking a Head of Content and Digital to lead two critical growth engines: content marketing and digital experience. You will shape market presence, engage audiences and drive revenue through integrated channels, data and AI-enabled capabilities.

You'll lead Content and Digital Marketing teams, partner with Sales, Brand and Corporate Affairs, and influence strategy at the senior level. This role offers a national, possibly hybrid, working model within the UK.