Head of Community: Owner Network Growth

Dwelly; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Equity options

Hybrid work environment

Job summary

Dwelly is seeking a Head of Community to own the central demand-generation role in the M&A department. You will build trust and desirability among UK letting/estate agency owners, warming the pipeline months or years before selling and driving platform adoption for non-selling owners.

You will host rooms and events, manage relationships, and work with central marketing to align campaigns, while ensuring CRM segmentation and measurable impact on the warm pipeline and platform activations.

Qualifications

• Fluent English with strong communication skills.
• Higher degree education.
• Startup mentality with resilience and adaptability.
• Customer-centric mindset delivering value to end-users/clients.
• Senior community leadership experience in B2B or owner audiences.
• Strong in-person presence for hosting events and building trust.

Responsibilities

• Own Dwelly's Agency Owner Community over the long term.
• Design and run regional roundtables, dinners and owner meetups.
• Grow Dwelly's organic LinkedIn presence with agency owners.
• Set audience goals with central marketing for performance, email, SMM and SEO.
• Handover warm, engaged owners into the M&A pipeline with CRM segmentation.
• Develop programs to drive platform adoption and active usage.

Skills

Strong communication

English fluency

Startup mentality

Customer-centric mindset

Problem-solving

Senior community leadership

In-person presence

Organic LinkedIn growth

Narrative building

Commercially literate

Cross-functional collaboration

Education

Higher degree

Tools

HubSpot

LinkedIn

Google Analytics

CRM

Job description

Dwelly is seeking a Head of Community to own the central demand-generation role in the M&A department. You will build trust and desirability among UK letting/estate agency owners, warming the pipeline months or years before selling and driving platform adoption for non-selling owners.

You will host rooms and events, manage relationships, and work with central marketing to align campaigns, while ensuring CRM segmentation and measurable impact on the warm pipeline and platform activations.