Head of Brand

New Chapter Consulting Ltd; Greater London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a visionary Head of Brand to redefine its identity in the luxury fashion market. This role offers the chance to lead creative storytelling, brand strategy, and team growth in a fast-paced environment. With a focus on data-driven insights, you will collaborate across departments to ensure brand consistency and drive market positioning. If you thrive in dynamic settings and have a passion for storytelling, this is an exciting opportunity to make a significant impact.

Qualifications

• Experience in brand leadership within lifestyle or fashion sectors.
• Strong track record of growing premium or challenger brands.

Responsibilities

• Own and evolve the brand’s vision and strategy.
• Lead brand strategy and messaging across all channels.

Skills

Brand Leadership

Creative Storytelling

Data Analysis

Team Leadership

Market Positioning

Job description

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New Chapter Consulting Ltd provided pay range

This range is provided by New Chapter Consulting Ltd. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Head of Brand- Luxury fashion

We’re delighted to be partnering with a premium brand that has built a strong following. Originally known for disrupting the market, the business is now expanding into broader product categories within fashion.

They’re looking for a visionary Head of Brand to lead the evolution of their identity; from product strategy and creative storytelling to team leadership and global positioning.

What you’ll do:

• Own and evolve the brand’s vision as it transitions from a single-product disruptor to a multi-category leader.
• Lead brand strategy, creative content, and messaging across all channels (digital, social, PR, and retail).
• Collaborate with product, design, and ecommerce to ensure brand consistency from concept to customer.
• Inspire and grow a high-performing brand and content team.
• Use data and consumer insights to inform storytelling, content direction, and market positioning.

What we’re looking for:

• Experience in brand leadership, ideally in a lifestyle, fashion, or a D2C business.
• Strong track record of growing premium or challenger brands.
• Hands-on, creative and commercially minded.
• A natural storyteller with a feel for content, culture, and what makes consumers tick.
• Someone who thrives in fast-growth environments and can lead from both the strategic and executional level.

Location: London

This is a unique opportunity to work in an SME environment with a rapidly growing brand.

Interested in hearing more? Apply now or message us directly for a confidential conversation.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Industries

  Retail Apparel and Fashion and Fashion Accessories Manufacturing

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