Brand Leader, Devices EMEA, Fire TV, Kindle, Fire Tablets

ENGINEERINGUK; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An innovative company is looking for a dynamic Marketing Leader to drive strategic initiatives for Fire TV, Kindle, and Fire Tablets. This role offers a unique opportunity to shape brand vision and lead high-impact marketing campaigns across Europe. The ideal candidate will balance analytical and creative skills to generate ideas that enhance brand awareness and purchase intent. You'll collaborate with cross-functional teams, leverage customer insights, and present findings to senior leadership. If you're passionate about marketing and ready to make a significant impact, this role is for you!

Qualifications

• Proven track record in delivering high-value marketing campaigns.
• Experience building and scaling cross-functional marketing programs.

Responsibilities

• Lead the marketing planning process and oversee measurement.
• Manage online and offline marketing and make data-driven decisions.

Skills

Marketing Strategy

Data Analysis

Customer Insights

Campaign Management

Education

Bachelor's Degree in Marketing or related field

Tools

SQL

Analytical Tools

Job description

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Brand Leader, Devices EMEA, Fire TV, Kindle, Fire Tablets

View more categories View less categories Sector Distribution and Warehouse, Technology Contract Type Permanent Hours Full Time

DESCRIPTION

The EU Fire TV, Kindle, and Fire Tablets teams are seeking a talented, creative, and dynamic Marketing Leader with a proven track record in delivering high-value marketing campaigns for innovative products. This is a unique opportunity to play a key role in building our Brand Vision for these three device categories at a pivotal point in shaping their future. The EMEA Brand Lead will lead strategic marketing initiatives to define the next chapter of our brands in Europe.

Key job responsibilities

• Lead the marketing planning process, write robust briefs, ensure best practices in campaign and media management, and oversee measurement and continuous improvement.
• Conceive and propose marketing strategies and concepts, considering country differences.
• Guide the brand team on customer insights, country nuances, and streamlining marketing objectives for successful delivery.
• Balance analytical and creative skills to generate big ideas that drive awareness and purchase intent.
• Manage online and offline marketing, make data-driven decisions, and influence stakeholders.
• Understand customer dynamics, segmentation, and the online advertising landscape.
• Operate at strategic levels, generating growth ideas while addressing business challenges.

A day in the life

• Own the strategic briefing process for campaigns across Fire TV, Tablets, and Kindle, collaborating with PL Brand Managers.
• Champion the EU customer by commissioning and reviewing relevant research.
• Understand target customers, products, trends, and opportunities.
• Create and present high-quality reports to senior leadership.
• Interpret and leverage insights from measurement systems for marketing effectiveness.
• Develop cooperative marketing programs with partners.

BASIC QUALIFICATIONS

• Experience communicating results to senior leadership.
• Experience building and scaling cross-functional marketing programs.
• Experience in professional marketing or marketing research.
• Proficiency in using data and metrics to measure impact and improve strategies.

PREFERRED QUALIFICATIONS

• Experience with SQL or analytical tools for data analysis.
• Experience with customer segmentation, profiling, and targeting.

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