Head of Brand

TN United Kingdom; Windsor; On-site; GBP 60,000 - 100,000; Full time

Job summary

Join a forward-thinking energy company as the Head of Brand, leading a dynamic team to shape brand strategies for iconic brands. You will drive growth through innovative insights, ensuring our brands resonate with over 10 million customers. This strategic role focuses on enhancing brand presence and fostering a high-performance culture. If you're passionate about sustainability and brand management, this is your chance to make a meaningful impact in a supportive environment that values your growth and ambitions.

Benefits

Flexible Working Hours

Health and Wellness Programs

Professional Development Opportunities

Employee Discounts

Pension Scheme

Qualifications

• Proven experience leading complex B2C brands with measurable success.
• Strong ability to develop and manage brand strategies based on customer insights.

Responsibilities

• Define and deliver a rolling brand strategy and plan.
• Manage brand architecture and ensure clear identity and purpose.

Skills

Brand Strategy

Customer Insights

Team Leadership

Data-Driven Decision Making

B2C Brand Management

Education

Bachelor's Degree in Marketing or Business

Tools

Brand Tracking Tools

Customer Research Platforms

Job description

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We’re so much more than an energy company. We’re a family of brands revolutionising how we power the planet. We're energisers. One team of 21,000 colleagues that's energising a greener, fairer future by creating an energy system that doesn’t rely on fossil fuels, whilst living our powerful commitment to igniting positive change in our communities. Here, you can find more purpose, more passion, and more potential. That’s why working here is #MoreThanACareer. We do energy differently - we do it all. We make it, store it, move it, sell it, and mend it.

We’re all here to build meaningful relationships with our customers and drive growth across our brands.

The Head of Brand (12-month FTC) is a super exciting strategic role that focuses on how Centrica’s brands – primarily British Gas and Hive - are positioned and show up every day for over 10 million existing and prospective customers. And of course, we’re nothing without our people, so you’ll also be charged with leading and delivering a brilliant employer brand experience across Centrica – building real pride and purpose.

Leading our Brand Centre of Excellence, you’ll lead a diverse team of brand strategists, insights teams, creatives, and brand managers. With your brilliant team, you’ll be responsible for everything from setting brand priorities and direction to owning and refining our creative platforms.

You’ll be brand obsessed, with a deep understanding of our customer segments and you’ll be fueled by insight and data as much as you are by creativity.

Over the past year, we have set a lot of the foundations for both the British Gas and Hive brands, articulating a clear brand strategy for each brand and developing creative platforms to bring these positionings to life for our customers. As custodian of our brands for 12 months, a key part of your role will be building on this work to look at how the brand shows up across the customer journey and refining our creative platforms to ensure these are as successful as possible.

About the role:

• Strategy: define, own, and deliver a rolling brand strategy and plan, ensuring our brands are continually evolving to align with our strategic ambitions and the environments in which we operate.
• Architecture & purpose: manage the architecture of our brands, to ensure that each has clear and distinct purpose and identity at all times.
• Internal champion: be our brand champion, building pride and understanding of our brands so that they are widely and easily understood by our people and used consistently across our business.
• Audiences: champion our brand customer targets, embed them within relevant business units, and bring them to life with relevant new research and insights.
• Research & insight: ensure the delivery of brand and customer insights – from brand tracking, to competitor analysis, and customer research – to inform and shape our brand strategies and priorities, and influence proposition development across the business.
• Brand health & measurement: set Brand KPIs aligned with our brand strategies and embed these across teams. Track success and lead on interventions where performance is not as planned.
• Team: embed a high-performance culture within the team where data-driven decision-making is the norm and the brand team collaborates brilliantly across a matrix organization and with agency partners.

Here's what we're looking for:

• Leading brilliant and complex B2C brands, ideally fabric of nation brands – with impressive achievements.
• Being a truly accountable brand custodian – setting the highest professional standards that inspire a brand-led organization.
• Developing highly successful customer needs-based, multi-portfolio brand strategies and plans.
• Managing and shaping brand identities and guidelines and embedding these across the business.
• Being fueled by rich insight and data to inform recommendations and decision-making.
• Architecting bold and distinctive brand platforms to work across the full spectrum of channels.
• Partnering with talent and building long-term strategic relationships.
• Building and developing a ‘brand obsessed’ high-performing team.
• Managing large budgets across multiple business units.
• Developing outstanding relationships with agency partners.

Why should you apply?

We’re not a perfect place – but we’re a people place. Our priority is supporting all of the different realities our people face. Life is about so much more than work. We get it. That’s why we’ve designed our total rewards to give you the flexibility to choose what you need, when you need it, making sure that you and your family are supported not only financially, but physically and emotionally too. Visit the link below to discover why we’re a great place to work and what being part of more means for you.

If you're full of energy, fired up about sustainability, and ready to craft not only a better tomorrow, but a better you, then come and find your purpose in a team where your voice matters, your growth is non-negotiable, and your ambitions are our priority.

Help us, help you. We would love for you to share any information about yourself throughout our recruitment process so that we can better understand you and help shape your journey.