Head of Brand Creativ

Oliver Sweeney; Greater London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Head of Brand Creative to lead their visual and verbal identity. This pivotal role focuses on brand building rather than performance marketing, requiring a creative leader to shape the brand's expression across various channels. With a strong emphasis on collaboration and originality, you will oversee campaign work and manage external creatives to ensure the brand's story is communicated effectively. Join a passionate team in a dynamic environment and enjoy the freedom to influence a brand with depth and heritage.

Benefits

Competitive salary

Bonus

Product discounts

Qualifications

• 7+ years in brand, creative, or content roles, ideally within fashion.
• Proven experience developing and executing brand campaigns.

Responsibilities

• Set the creative vision for the brand across all channels.
• Manage and direct external creative partners to ensure brand consistency.

Skills

Brand Development

Creative Direction

Content Creation

Copywriting

Photography Direction

Project Management

Education

Bachelor's Degree in Marketing or Related Field

7+ Years of Experience in Brand Roles

Job description

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Oliver Sweeney is a premium British menswear brand built on craftsmanship, individuality, and timeless style. With £10m in annual revenue and 80% of our business direct-to-consumer, we’re a brand with a loyal customer base and a distinct point of view. As we continue to grow, we're looking for a creative leader to own and evolve the way we communicate our story.

The Role

We are seeking a Head of Brand Creative to define and lead the visual and verbal identity of Oliver Sweeney. This is not a performance marketing role – it’s about brand building. You will shape the creative expression of the brand across all channels, ensuring consistency, originality, and emotional impact.

You will be responsible for managing and overseeing campaign work, copywriting direction, photography, and branded content – managing external creatives and freelancers to bring the brand to life in everything we do.

Key Responsibilities

• Set the creative vision for the brand across digital, print, social, and display.
• Lead concept development for campaigns, content, seasonal storytelling, and product launches.
• Manage and direct external creative partners – including copywriters, photographers, stylists, and art directors – ensuring work is on-brand and to brief.
• Shape and maintain the brand voice in all written communications, working closely with writers to refine tone and messaging.
• Own the look and feel of all customer-facing communications – from website and email to product imagery and lookbooks.
• Ensure creative consistency across all touchpoints, collaborating with internal teams to align messaging and execution.

About You

• 7+ years in brand, creative, or content roles, ideally within fashion, lifestyle, or premium retail.
• Proven experience developing and executing brand campaigns and content across multiple channels.
• Confident leading creative direction and giving clear, constructive feedback to writers, photographers, and designers.
• A strong visual and verbal storyteller with a deep appreciation for brand nuance.
• Organised, collaborative, and comfortable managing multiple creative projects at once.
• A hands-on attitude and a high taste level – with the ability to move from concept to delivery with clarity and confidence.

Why Join Oliver Sweeney?

• Lead the creative vision for a respected British menswear brand.
• Collaborate with passionate, talented teams in a dynamic and entrepreneurial environment.
• Enjoy the freedom to shape a brand with depth, heritage, and modern relevance.
• Competitive salary, bonus, and product discounts.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Retail Apparel and Fashion

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