Head of B2B Growth, Sales Performance & CVM

E.ON UK; Nottingham; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Company car

Private medical cover

Flexible hybrid working

Job summary

E.ON UK is seeking a Head of Business Sales Performance & Customer Value Management to lead commercial strategy for customer acquisition, margin growth and long-term retention across B2B channels. You will optimise SMEs and mid-market propositions, driving CVM strategies while supporting TPI teams and ensuring profitable growth.

Role requires strong leadership, cross-functional collaboration and deep understanding of UK energy market dynamics.

Qualifications

• Strong understanding of revenue growth and B2B pricing.
• Experience managing B2B acquisition across TPI/broker and digital channels.
• Knowledge of credit risk, underwriting, and collections in regulated sectors.

Responsibilities

• Lead the commercial strategy across B2B routes to market including TPI, broker, enterprise and digital channels.
• Partner with Sales, Pricing and Proposition teams to develop tariffs, propositions, and campaigns.
• Optimise acquisition costs, commissions, and channel performance to meet growth targets.
• Coordinate with Credit Risk & Policy to embed underwriting, pricing and collections strategies.
• Lead CVM, retention and renewal strategies to reduce churn and maximise profitability.
• Identify campaigns for new business and collaborate with product teams to drive GTM initiatives.
• Grow customer value through cross-selling and value-added services.
• Establish governance, KPIs and trading forums to report on channel performance.

Skills

Revenue growth understanding

B2B pricing

TPI/channel models

Volume–margin dynamics

B2B acquisition management

CRM and BI tools

Interpersonal & influencing skills

Leading CVM teams

Tools

CRM systems

BI tools

Job description

E.ON UK is seeking a Head of Business Sales Performance & Customer Value Management to lead commercial strategy for customer acquisition, margin growth and long-term retention across B2B channels. You will optimise SMEs and mid-market propositions, driving CVM strategies while supporting TPI teams and ensuring profitable growth.

Role requires strong leadership, cross-functional collaboration and deep understanding of UK energy market dynamics.