Head of App Store Growth & Platform Partnerships

Gramgamescareers; Greater London; Hybride; GBP 90 000 - 140 000; Plein temps

Résumé du poste

Gram Games is seeking an ASO & Partnerships leader to drive organic growth for our Merge Dragons, Monster Legends, Dragon City, FarmVille titles, and more. You will own the end-to-end ASO strategy and manage relationships with Google Play, Apple App Store, Microsoft Store, and Amazon Appstore.

You will lead a team, mentor ASO managers, and collaborate with Product, Creative, UA and Data teams to unlock sustainable growth and top-of-funnel visibility. Hybrid work in Greater London is offered.

Qualifications

• 6-10+ years of ASO or mobile organic growth experience in free-to-play, ideally in gaming.
• Proven track record of improving organic installs and store conversion at scale across multiple markets.
• Established working relationships with platform partner teams (Apple, Google, and ideally Microsoft and/or Amazon).
• Strong fluency in ASO tools (e.g. AppTweak, Sensor Tower, data.ai) and store listing A/B testing methodologies.
• Deep understanding of app store algorithms, ranking factors, and each platform's merchandising ecosystem.
• Experience leading and developing high-performing teams.
• Ability to influence stakeholders and drive alignment across multiple functions.
• Bonus: familiarity with Match-3/puzzle models and hybrid-casual or builder games.

Responsabilités

• Own the end-to-end ASO strategy for the portfolio, driving organic installs, store conversion, and keyword/category rankings across all markets.
• Define and manage the yearly organic growth roadmap, including localization, seasonal, and launch strategies.
• Set the studio's platform partnership strategy, aligning featuring and promotional opportunities with business priorities and release calendars.
• Build and maintain strategic relationships with Google Play, Apple App Store, Microsoft Store, and Amazon Appstore partner teams.
• Secure featuring, editorial placements, and promotional opportunities across launches, updates, and key seasonal moments.
• Advocate for early access to platform betas, new store features, monetization tools, and APIs, and channel those opportunities back to Product and UA.
• Represent the studio in partner reviews, QBRs, and industry events, and negotiate co-marketing and joint business plans.
• Lead store listing experimentation (Custom Product Pages, Product Page Optimization, Google Play store listing experiments) to improve conversion rate.
• Own keyword and metadata optimization, and build rigorous test roadmaps across icons, screenshots, preview videos, and descriptions.
• Establish measurement frameworks to attribute organic uplift and quantify the impact of ASO and featuring initiatives.
• Mentor ASO managers, specialists, and analysts; build structured career growth and execution excellence.
• Partner closely with Creative teams to fuel store asset testing velocity and creative breakthroughs.
• Collaborate with UA, Product, and Data teams to ensure cohesive full-funnel optimization and visibility improvements.
• Establish clear accountability for results with transparent reporting and actionable insights.
• Improve execution speed through better process, prioritization, and cross-team alignment.

Connaissances

ASO strategy

Platform partnerships

Store listing optimization

A/B testing

Analytics and measurement

Team leadership

Outils

AppTweak

Sensor Tower

data.ai

Description du poste

Gram Games is seeking an ASO & Partnerships leader to drive organic growth for our Merge Dragons, Monster Legends, Dragon City, FarmVille titles, and more. You will own the end-to-end ASO strategy and manage relationships with Google Play, Apple App Store, Microsoft Store, and Amazon Appstore.

You will lead a team, mentor ASO managers, and collaborate with Product, Creative, UA and Data teams to unlock sustainable growth and top-of-funnel visibility. Hybrid work in Greater London is offered.