ASO & Growth Manager – Hybrid UK

Compare The Market; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Compare the Market in London and Peterborough is seeking an App Store Optimisation specialist to lead our ASO strategy and drive install growth for our app. This hybrid role blends analytics, experimentation and cross-functional collaboration to improve performance.

You'll run A/B tests, target keywords, monitor rankings and reviews, and partner with Product, UX, SEO, Content and App Marketing to align priorities and accelerate acquisition.

Qualifications

• Proven ASO experience with measurable improvements in app performance.
• Experience delivering web-to-app conversion optimization or similar optimisation initiatives.
• Strong analytical skills with GA or AppTweak or similar tools.

Responsibilities

• Own and deliver our ASO strategy to improve web-to-app conversion and app visibility.
• Lead data-driven experiments, design and analyse A/B tests, and apply insights to the customer journey.
• Optimise app store listings through keyword research, creative testing and performance analysis.
• Partner with Product, UX, SEO, Content and App Marketing to align priorities and drive growth.

Skills

ASO expertise

Analytical mindset

Stakeholder influence

Tools

AppTweak

Google Analytics

Job description

Compare the Market in London and Peterborough is seeking an App Store Optimisation specialist to lead our ASO strategy and drive install growth for our app. This hybrid role blends analytics, experimentation and cross-functional collaboration to improve performance.

You'll run A/B tests, target keywords, monitor rankings and reviews, and partner with Product, UX, SEO, Content and App Marketing to align priorities and accelerate acquisition.