Mobile Game ASO Growth Strategist

Supercell; Greater London; Hybrid; GBP 55,000 - 85,000; Full time

Job summary

Supercell is seeking an experienced App Store Optimization (ASO) Specialist to join our Media & Ops team. You will develop and implement ASO strategies to boost visibility and downloads for our mobile games on Apple App Store and Google Play, collaborating with creative, product, and marketing teams.

The role requires expertise in ASO best practices, data analysis, and staying ahead of industry trends. Location options include London or Helsinki with hybrid work arrangements.

Qualifications

• Experience with ASO in a mobile gaming context preferred.
• Strong understanding of app store ranking algorithms.
• Experience planning and conducting A/B tests in collaboration with cross-functional teams.
• Ability to analyze data and create actionable reports.

Responsibilities

• Devise ASO strategies to improve store visibility and organic installs.
• Coordinate projects with creative, product, marketing, and other stakeholders.
• Execute A/B tests, document results, and apply learnings.
• Monitor performance metrics and identify optimization opportunities.
• Create localisation strategies for top markets and support Custom Store Listings.

Skills

ASO basics

Keyword optimisation

Data analysis

Reporting

Trends knowledge

Communication

Creativity

Innovation

A/B testing

Funnel metrics understanding

Analytics platforms

Tools

AppRadar

AppTweak

Job description

Supercell is seeking an experienced App Store Optimization (ASO) Specialist to join our Media & Ops team. You will develop and implement ASO strategies to boost visibility and downloads for our mobile games on Apple App Store and Google Play, collaborating with creative, product, and marketing teams.

The role requires expertise in ASO best practices, data analysis, and staying ahead of industry trends. Location options include London or Helsinki with hybrid work arrangements.