ASO & Partnerships Director: Growth & Platform Strategy

Zynga; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Equal opportunity employer

Job summary

Zynga in the United Kingdom is seeking an ASO & Partnerships leader to drive organic growth across Merge Dragons, Monster Legends, Dragon City, FarmVille titles and more. Own the studio's app store optimization strategy end-to-end and manage relationships with Google Play, Apple App Store, Microsoft Store and Amazon Appstore.

You will lead a team responsible for improving organic visibility, store conversion, and featuring, while working closely with Product, Creative, UA, and Data teams to

Qualifications

• 6–10+ years of ASO or mobile organic growth experience in free‑to‑play, ideally in gaming.
• Proven track record of improving organic installs and store conversion at scale across multiple markets.
• Established working relationships with platform partner teams (Apple, Google, and ideally Microsoft and/or Amazon).
• Strong fluency in ASO tools (AppTweak, Sensor Tower, data.ai) and store listing A/B testing methodologies.
• Deep understanding of app store algorithms, ranking factors, and each platform's merchandising ecosystem.
• Experience leading and developing high‑performing teams.

Responsibilities

• Own the end-to-end ASO strategy for the portfolio, driving organic installs, store conversion, and keyword/category rankings across all markets.
• Define and manage the yearly organic growth roadmap, including localization, seasonal, and launch strategies.
• Set the studio's platform partnership strategy, aligning featuring and promotional opportunities with business priorities and release calendars.
• Build and maintain strategic relationships with Google Play, Apple App Store, Microsoft Store, and Amazon Appstore partner teams.
• Secure featuring, editorial placements, and promotional opportunities across launches, updates, and key seasonal moments.
• Lead store listing experimentation to improve conversion rate and optimize metadata across platforms.

Skills

ASO strategy

Team leadership

Platform partnerships

Store optimization

Data-driven decisions

Stakeholder management

Communication

Tools

AppTweak

Sensor Tower

data.ai

Job description

Zynga in the United Kingdom is seeking an ASO & Partnerships leader to drive organic growth across Merge Dragons, Monster Legends, Dragon City, FarmVille titles and more. Own the studio's app store optimization strategy end-to-end and manage relationships with Google Play, Apple App Store, Microsoft Store and Amazon Appstore.

You will lead a team responsible for improving organic visibility, store conversion, and featuring, while working closely with Product, Creative, UA, and Data teams to