Head of AI-Driven Owned Channels

Groupon, Inc.; Greater London; Hybride; GBP 120 000 - 170 000; Plein temps

Résumé du poste

Groupon is seeking a senior creative leader to own the creative and content of all owned messaging across email, push, web push, SMS, RCS, WhatsApp and in-app inbox. You will define the voice, set the bar for quality, and build an AI-powered studio that turns concepts into on-brand outputs at scale.

You will lead a cross-functional team, work with the CDP/Bloomreach and CRM Lifecycle squads, and own the channel P&L, deliverability, and compliance while driving revenue and repeat purchase across

Qualifications

• Lead owned CRM channels across multiple markets.
• Build an AI-powered studio for on-brand creative output.
• Define guardrails and brand voice for all messages.
• Own cross-channel P&L, deliverability and compliance.
• Experience with multi-country e-commerce and growth.

Responsabilités

• Own the creative and content of every message Groupon sends across channels.
• Develop an AI-driven production and QA workflow for scalable output.
• Run always-on testing across concept, copy, design, offer and timing.
• Set a unified messaging strategy and prove it with holdouts.
• Lead and grow the Managed Channels team and operating cadence.

Connaissances

Creative leadership

CRM at scale

AI in creative

Brand guardrails

Data & analytics

SQL

Outils

Bloomreach

Braze

Iterable

Salesforce MC

Description du poste

Groupon is seeking a senior creative leader to own the creative and content of all owned messaging across email, push, web push, SMS, RCS, WhatsApp and in-app inbox. You will define the voice, set the bar for quality, and build an AI-powered studio that turns concepts into on-brand outputs at scale.

You will lead a cross-functional team, work with the CDP/Bloomreach and CRM Lifecycle squads, and own the channel P&L, deliverability, and compliance while driving revenue and repeat purchase across