SEO & AI Search Lead: Local Growth & Strategy

Groupon; Tottenham; On-site; GBP 120,000 - 170,000; Full time

Job summary

Groupon is seeking a Head of SEO & AI Search to steer local SEO strategy and AI-assisted discovery across markets. You will lead an SEO team of four to five specialists and partner with Product, Engineering, Data, Paid Search and Brand to align on backlog, architecture and measurable outcomes.

You will own the tech-enabled content and crawling policies, reporting to senior leadership and shaping the global strategy.

Responsibilities

• Decide Local estate coverage: cities and pages with revenue impact.
• Design GEO x Category architecture and internal linking paths.
• Own the SEO engineering backlog and ensure standards are met.
• Govern third-party scripts and crawler policies across markets.
• Run GenAI content production with QA gates and editorial guidelines.
• Lead the SEO team and provide weekly updates to leadership.

Skills

SEO strategy

AI integration

Team leadership

Cross-functional collaboration

Job description

Groupon is seeking a Head of SEO & AI Search to steer local SEO strategy and AI-assisted discovery across markets. You will lead an SEO team of four to five specialists and partner with Product, Engineering, Data, Paid Search and Brand to align on backlog, architecture and measurable outcomes.

You will own the tech-enabled content and crawling policies, reporting to senior leadership and shaping the global strategy.