Head of Acquisition

Ancient; Lewes; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Laptop & headphones provided

Monitors, ergonomic chairs, sit/stand/

50% off Ancient + Brave products

Discretionary bonus

ESG invested pension

Private Medical Insurance

Medicash health plan

Mintago wellbeing platform

Wellbeing day

25 days holiday + bank holidays

Charity / fundraising support

Frequent social events

Job summary

Ancient + Brave, a Lewes-based wellness brand, is looking for a Head of Acquisition to own international customer acquisition end-to-end and lead the DTC growth engine.

You will steer strategy and budget across Meta, Google, TikTok and affiliates, making data-driven decisions to maximise efficiency, customer lifetime value and brand impact. This is a full-time role based at our Lewes offices.

Responsibilities

• Own end-to-end customer acquisition strategy across paid channels.
• Define channel mix, budget allocation and growth roadmap aligned to revenue targets.
• Lead forecasting and scenario planning in partnership with Finance and Commercial teams.
• Balance scale with efficiency through rigorous CAC, LTV and payback management.
• Continuously evolve acquisition approach in line with platform changes and market dynamics.
• Own performance across Meta, Google, TikTok; drive full-funnel strategy.
• Own and scale the affiliate and partnership ecosystem.
• Build and own a high-frequency performance dashboard tracking CAC, ROAS, MER, LTV and payback.

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Job description

ABOUT US

Ancient + Brave is a female founded, mission-driven wellness brand with an award-winning range of collagen, supplements and functional blends.

Rooted in ancient wisdom and validated by science, our simple daily rituals support our community in nurturing whole body health.

As a business, we are ambitious about our growth and disciplined in how we execute. In June 2024, we were named 5th in The Sunday Times 100 fastest-growing private companies and 4th in the Oresa retail growth index in 2025.

We care deeply about the impact we have - on our customers, our community and the world around us. As well as a B Corp, we are a member of 1% for the Planet, contributing 1%+ of all revenue to environmental and social causes - putting people and the planet at the heart of all we do.

As an equal-opportunity employer we are committed to an inclusive and diverse workplace culture, where we are brave, connected and intentional - and lead with integrity in all we do.

Please find out more by reading our JEDI statement which can be found here.

While most of our roles are advertised as full-time, we are happy to discuss part-time setup where appropriate. We operate from beautiful head offices overlooking the river Ouse in Lewes, East Sussex.

THE ROLE

As the Head of Acquisition, you'll own international customer acquisition end-to-end - building the engine that drives our DTC growth. From traffic generation to conversion, you'll lead strategy and budget across Meta, Google, TikTok and affiliate partnerships, making smart, data-driven decisions that maximise efficiency, customer lifetime value and brand impact.

KEY RESPONSIBILITIES

Acquisition Strategy & Leadership

• Own end-to-end customer acquisition strategy across paid channels.
• Define channel mix, budget allocation and growth roadmap aligned to revenue targets.
• Lead forecasting and scenario planning in partnership with Finance and Commercial teams.
• Balance scale with efficiency through rigorous CAC, LTV and payback management.
• Continuously evolve acquisition approach in line with platform changes, privacy shifts and market dynamics.

Paid Media Excellence (Meta, Google, TikTok)

• Own performance across all paid media channels; Meta, Google (Search, Shopping, YouTube), TikTok.
• Drive full-funnel strategy across prospecting, retargeting and retention layers.
• Optimise campaign structure, creative, bidding and audience strategies to maximise ROAS.
• Lead creative testing roadmap in partnership with Brand and Content teams.
• Stay at the forefront of platform innovation, beta opportunities and emerging formats.

Affiliate & Partnership Growth

• Own and scale the affiliate and partnership ecosystem (publishers, networks).
• Develop commercial models and incentives that align publisher performance with business goals.
• Continuously optimise affiliate contribution to ensure efficiency and incrementality.

Data, Analytics & Performance Optimisation

• Build and own a high-frequency performance dashboard across all acquisition channels.
• Track and optimise key metrics including CAC, ROAS, MER, LTV and payback period.
• Translate channel, cohort and attribution data into actionable growth insights.
• Lead rigorous test-and-learn agenda across channels, audiences, creative and landing pages.
• Partner with Data and Tech teams to improve attribution, tracking and measurement frameworks.

Conversion & Funnel Optimisation

• Partner with Ecommerce and Product teams to optimise on-site conversion and user journey.
• Identify friction points across the funnel and implement CRO initiatives to improve performance.
• Ensure landing page strategy is aligned to channel intent and campaign objectives.
• Drive continuous improvement in conversion rate and customer quality.

Agency & Partner Management

• Own relationships with media agencies and platform partners.
• Set clear performance expectations, KPIs and reporting frameworks
• Ensure best-in-class execution, accountability and continuous innovation.
• Evaluate and evolve agency model to support scaling ambitions.

Strategic Growth & Innovation

• Identify and unlock new acquisition channels, platforms and growth opportunities.
• Test emerging platforms, tools and technologies to future-proof acquisition strategy.
• Drive expansion into new markets with tailored acquisition approaches.
• Champion a culture of experimentation, speed and performance excellence.

KPIs & PERFORMANCE METRICS

• Customer Acquisition Cost (CAC) and payback period.
• Revenue growth driven by paid and affiliate channels.
• New customer acquisition volume and quality (LTV, retention).
• Channel mix efficiency and incrementality.
• Conversion rate and funnel performance improvements.
• Creative testing velocity and impact on performance.
• Affiliate contribution and ROI.

Further, to truly thrive at Ancient + Brave you will need to embody the spirit of our brand and align with our company culture. For us that is a series of shared beliefs:

WE BELIEVE IN BRAVERY — We are: Courageous, Bold, Experimental

WE BELIEVE IN INTEGRITY — We are: Honest, Accountable, Ethical

WE BELIEVE IN CONNECTION — We are: Collaborative, Inclusive, Open

WE BELIEVE IN INTENTION — We are: Purposeful, Proactive, Focused

Please Note:

+ This role requires full time working at our stunning Lewes offices. Please apply only if you're within a reasonable commute.

+ We're not seeking recruitment support for this role at this time.

WHY JOIN US

Ancient + Brave are a community-built brand and embracing innovation and sustainability with social and environmental responsibility is at the heart of everything we do. We hold ourselves accountable to the highest standards when it comes to our commitment to balance profit and purpose - working with us means being part of building a truly sustainable product. We are B Corp certified and members of 1% for the Planet, committed to giving back 1%+ of all sales towards helping environmental partners, so we can work together towards a better future for our planet. At Ancient + Brave you’ll find an engaging, collaborative and inclusive work environment where your talents will be nurtured, and your contributions valued.

• We provide all our team members with suitable laptop computers & headphones and our office is equipped with monitors, ergonomic chairs and sitting + standing desks.
• Our kitchen is fully stocked with the usual supplies as well as limitless supply of A+B products (you also get 50% off on any product you wish to purchase).

• We pay a discretionary bonus based on a mix of company performance and individual contributions and review our salaries annually.
• Our pension contributions are ESG invested (so no pharma, weapons or other ethically questionable investments).
• Our Private Medical Insurance is designed to support your health and wellbeing, providing swift access to high-quality care whenever you need it most.
• Our Medicash plan offers access to specialist consultations, 24/7 Virtual GP and health screenings as well as dental, optical and complementary therapies and access to confidential support via its EAP programme.
• Our Mintago platform gives employees access to financial wellbeing advice and support as well as retail discounts and salary sacrifice schemes, which cover childcare, cycle to work, gym membership, groceries, electric vehicle and mobile/tech purchase.
• In addition to our regular annual holiday allowance of 25 days plus bank holidays, we also offer one Wellbeing day to use as needed.

We offer continuous training & professional development opportunities and our team members get to enjoy complimentary nutrition and workout sessions in the office. We support a number of charities, coordinating our fund-raising initiatives for maximum impact. We hold two social events a year to come together and connect in a meaningful way.

An important note on our ways of working…

As a fast-paced scale-up, we've found that spending time together in person is hugely beneficial to the way we're needing to communicate, collaborate and drive the business forward. We've worked hard to make our new HQ (a beautiful riverside office situated in Lewes, East Sussex) an inviting and friendly environment for all of our team members and we expect any new joiner to be in the office full time.

We are an equal-opportunity employer committed to fostering an inclusive and diverse workplace culture. We embrace varied perspectives and encourage creativity that knows no bounds. While most of our roles are advertised as full-time, we are open to discussing part-time setup where appropriate.