Hands-On CRM Journeys Manager — 12-Week Contract

Curve Group; Maidenhead; On-site; GBP 92,000 - 148,000; Full time

Job summary

Curve Group is seeking an experienced Interim Senior CRM Manager to lead customer journeys and CRM delivery on an initial 12-week contract. The role is hands-on, focused on optimising journeys and BAU activities.

You will collaborate across CRM, Marketing, Analytics and Commercial teams to review journeys, redesign builds and ensure accurate, timely CRM activity while enhancing customer experience.

Qualifications

• Hands-on CRM experience and customer lifecycle/journey marketing
• Hands-on experience building and managing automated customer journeys
• Strong understanding of segmentation, targeting, triggers and personalisation
• Experience reviewing existing journeys and redesigning or improving them
• Strong understanding of how CRM platforms work and how journeys are configured
• Experience with marketing automation and lifecycle communications
• Data-driven approach to testing and optimisation
• Strong stakeholder management and communication skills
• Ability to quickly understand an existing CRM environment and become productive
• Practical, hands-on approach rather than purely strategic

Responsibilities

• Reviewing and managing existing customer journeys and CRM activity
• Building, amending and optimising automated customer journeys
• Redesigning existing journey builds where improvements are needed
• Working with customer segments, triggers, audiences and targeting
• Setting up and managing CRM campaigns and automated communications
• Identifying opportunities to improve the customer experience and engagement
• Testing and optimising journeys to improve performance
• Working with Marketing, Analytics, Product and Commercial teams to deliver effective CRM activity
• Supporting the team with day-to-day BAU CRM delivery
• Helping to ensure CRM activity is delivered accurately, efficiently and on time
• Using customer and campaign data to identify opportunities for improvement
• Supporting the continued development of the CRM and customer lifecycle approach

Job description

Curve Group is seeking an experienced Interim Senior CRM Manager to lead customer journeys and CRM delivery on an initial 12-week contract. The role is hands-on, focused on optimising journeys and BAU activities.

You will collaborate across CRM, Marketing, Analytics and Commercial teams to review journeys, redesign builds and ensure accurate, timely CRM activity while enhancing customer experience.