GTM Lead for Germany & DACH Growth

Mistplay Inc.; Greater London; Hybrid; GBP 90,000 - 160,000; Full time

Benefits offered by this job

Team Lunches

Game nights

Company-wide events

Job summary

Mistplay Inc. seeks a GTM Lead, DACH to drive Germany’s growth engine across Android and iOS. You’ll coordinate UA, product, and commercial levers to maximize user growth, engagement, and revenue, with expansion plans for Austria and Switzerland as milestones are met.

Fluent German and English are essential for success in a highly matrixed organization. You’ll report to the General Manager, EMEA and work with cross‑functional teams across products, marketing, and partnerships to optimize the

Qualifications

• Hands-on operator experience in Germany with UA, commercial or rewards operations.
• Ability to direct levers through multiple teams and drive delivery.
• Experience evaluating acquisition, product and commercial outcomes.
• Fluency in German and English for a multinational team.

Responsibilities

• Own Germany’s iOS launch readiness on the ground: seeding, store presence, UA, and creative assets.
• Set audience priorities and return thresholds for German UA and coordinate with EMEA UA teams.
• Champion product capacity needs and press for necessary resources.
• Diagnose funnel drops post-install and coordinate fixes with Product and agency.
• Direct the German creative agenda, testing local nuances and high-ARPU genres.
• Monitor German advertiser catalog health; flag gaps and push for fixes.
• Bridge data gaps by incorporating webshop and D2C payment data into performance reporting.
• Oversee offer and reward mix, coordinate with non-gaming supply to boost revenue per player.
• Plan expansion to Austria and Switzerland and determine lever transfer timing.

Skills

UA operations

Performance advertising

MMP & attribution

SKAdNetwork

German fluency

English fluency

Cross-functional leadership

Product & creative briefing

Data-driven decision making

Tools

Adjust

AppsFlyer

Singular

Job description

Mistplay Inc. seeks a GTM Lead, DACH to drive Germany’s growth engine across Android and iOS. You’ll coordinate UA, product, and commercial levers to maximize user growth, engagement, and revenue, with expansion plans for Austria and Switzerland as milestones are met.

Fluent German and English are essential for success in a highly matrixed organization. You’ll report to the General Manager, EMEA and work with cross‑functional teams across products, marketing, and partnerships to optimize the