Implementation Analyst

Harnham; Birmingham; On-site; GBP 49,500 - 60,500; Full time

Job summary

A leading hospitality brand in Birmingham is looking for an experienced Implementation Analyst to enhance their Customer Data & Digital Analytics function. You will own the tagging and data layer implementation across digital platforms, ensuring data accuracy and driving analytics capabilities. Candidates should have proven experience with Tag Management Systems, ideally Google Tag Manager, and strong communication skills. This is a full-time position offering a competitive salary of up to £55,000 plus benefits.

Qualifications

• Proven experience with Tag Management Systems, ideally Google Tag Manager.
• Hands-on knowledge of GA4, Firebase, or similar analytics tools.
• Experience with mobile app tracking is highly desirable.
• Strong communication skills and ability to collaborate across technical and non-technical teams.

Responsibilities

• Own the tagging and data layer implementation roadmap across web and app.
• Partner with product and development teams to define and deliver tracking requirements.
• Manage a third-party tagging partner and oversee related budgets.
• Conduct regular data quality reviews and ensure best practices in GTM container management.
• Support A/B and multivariate testing initiatives by ensuring tracking accuracy and reliability.

Skills

Tag Management Systems

GA4

Firebase

Mobile app tracking

Communication skills

Job description

Overview

Implementation Analyst – Birmingham, England, United Kingdom. A leading, household-name hospitality brand is looking for an Implementation Analyst to join their growing Customer Data & Digital Analytics function. You’ll play a key role in owning the tagging and data layer implementation roadmap across their digital estate — ensuring data accuracy, driving analytics capability, and enabling a deeper understanding of customer behaviour across web and app platforms.

Salary: Up to £55,000 + benefits

The Company

With a rich heritage and a UK-wide digital footprint, this organisation operates thousands of venues across pubs, restaurants, and hotels. They’re investing heavily in digital transformation, with data at the heart of personalisation, performance measurement, and customer engagement.

The Role

Reporting into the Digital Analytics Manager, you’ll be the go-to specialist for all things implementation and data quality across digital channels. Your work will enable consistent, accurate data collection and empower the analytics, CRM, and digital product teams to make data-driven decisions.

You will

• Own the tagging and data layer implementation roadmap across web and app
• Partner with product and development teams to define and deliver tracking requirements
• Manage a third-party tagging partner and oversee related budgets
• Conduct regular data quality reviews and ensure best practices in GTM container management
• Support A/B and multivariate testing initiatives by ensuring tracking accuracy and reliability

Your Skills and Experience

• Proven experience with Tag Management Systems (ideally Google Tag Manager)
• Hands-on knowledge of GA4, Firebase, or similar analytics tools
• Experience with mobile app tracking is highly desirable
• Strong communication skills and ability to collaborate across technical and non-technical teams

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Staffing and Recruiting