GTM Automation Engineer

Unity Advisory; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Unity Advisory is seeking a builder who designs, builds and maintains the systems powering our go-to-market engine. You’ll implement data pipelines, enrichment workflows and outreach automation to reach CFOs and PE deal teams.

You’ll code and create workflows, not spreadsheets, collaborating with senior stakeholders to keep our commercial machine fast and accurate. You’ll work with Clay, Apollo, HubSpot, Instantly and LinkedIn Sales Navigator, integrating APIs and no-code tools to ship reliable,

Qualifications

• 3–5 years of experience working with GTM systems in a B2B or SaaS environment.
• Solid coding ability — Python, JavaScript or similar. Comfortable building lightweight tools when off‑the‑shelf doesn't cut it.
• Hands‑on experience with the modern GTM stack: Clay, Apollo, HubSpot, Instantly, LinkedIn Sales Nav, and AI tooling for enrichment and content generation.
• Comfortable with APIs, webhooks and no‑code/low‑code tools (Zapier, Make, n8n).
• Good written communication — you can write outreach copy as well as you can write code.
• Organised, structured and able to manage your own workload with minimal supervision.

Responsibilities

• Support the build and maintenance of automated pipelines that enrich, segment and score target lists - CFOs at PE‑backed businesses, finance leaders across our core sectors.
• Integrate data sources (Companies House, Dealroom, LinkedIn, news feeds) to surface trigger events: funding rounds, leadership changes, new deals.
• Build and manage multi‑channel outreach sequences across email and LinkedIn using tools like Clay, Apollo or Instantly.
• Write and iterate on outreach copy - specific, well‑timed, and nothing like a template.
• Automate follow‑up cadences and meeting scheduling so senior team members stay focused on conversations, not admin.
• Contribute to the GTM tech stack - CRM, enrichment tools, sequencing platforms, AI tooling.
• Build and maintain reporting dashboards that show what's been sent, what's landed and what's converted.
• Identify and flag pipeline bottlenecks and implement fixes programmatically.

Skills

GTM systems

Python

JavaScript

APIs

No-code tools

Outreach copywriting

Tools

Clay

Apollo

HubSpot

Instantly

LinkedIn Nav

Zapier

Make

n8n

Job description

Unity Advisory is seeking a builder who designs, builds and maintains the systems powering our go-to-market engine. You’ll implement data pipelines, enrichment workflows and outreach automation to reach CFOs and PE deal teams.

You’ll code and create workflows, not spreadsheets, collaborating with senior stakeholders to keep our commercial machine fast and accurate. You’ll work with Clay, Apollo, HubSpot, Instantly and LinkedIn Sales Navigator, integrating APIs and no-code tools to ship reliable,