GTM Activation Marketing Lead – Workday Solutions

Kainos; Belfast City District; On-site; GBP 65,000 - 95,000; Full time

Job summary

Kainos is seeking a GTM Activation Marketing Manager to lead the activation strategy and integrated campaigns for the Workday Product BU. You will translate commercial priorities into high-impact, multi-channel programmes and ensure strong alignment with Sales and SDR teams to drive pipeline and growth.

You will partner with Product Marketing, Alliances, and Marketing Operations to optimise campaigns, messaging and ROI while coordinating with stakeholders across a matrixed environment.

Qualifications

• Experience at a strategic/management level in marketing with a proven record of success.
• Experience in B2B campaign activation and delivery of integrated, multichannel campaigns.
• Experience developing marketing strategies focused on target markets and growth.
• Experience creating campaigns that drive business results and meet objectives.
• Strong collaboration with Sales and SDR teams to generate and convert pipeline.

Responsibilities

• Own and implement campaign activation strategy, plans and budgets aligned to commercial priorities for the Workday Product BU.
• Create and activate multichannel campaigns across emails, landing pages, webinars and nurture flows.
• Align with Sales, SDRs and Sales Enablement to ensure messaging, content, and tools support engagement.
• Own measurement of campaign ROI and optimize performance with Marketing Operations insights.
• Collaborate with Alliances and Partners to identify co-marketing opportunities and drive impact across campaigns.

Skills

Strategic marketing

B2B campaign activation

CRM & marketing automation

Cross-functional collaboration

Stakeholder management

Education

Degree in Marketing or related field

Tools

CRM platforms

Marketing automation tools

Job description

Kainos is seeking a GTM Activation Marketing Manager to lead the activation strategy and integrated campaigns for the Workday Product BU. You will translate commercial priorities into high-impact, multi-channel programmes and ensure strong alignment with Sales and SDR teams to drive pipeline and growth.

You will partner with Product Marketing, Alliances, and Marketing Operations to optimise campaigns, messaging and ROI while coordinating with stakeholders across a matrixed environment.