GTM Activation Senior Marketing Specialist

Kainos; Belfast City District; On-site; GBP 35,000 - 55,000; Full time

Job summary

Kainos in Belfast seeks a GTM Activation, Senior Marketing Associate to support planning, coordination and activation of integrated marketing campaigns for the Workday Product Business Unit. You will work with a cross-functional team to drive pipeline generation and ensure campaigns are launched, activated and optimised across the buyer journey.

The role requires hands-on experience in B2B marketing, campaign delivery, and collaboration with Sales, SDRs and partners.

Qualifications

• Good experience in marketing, ideally within B2B campaign delivery.
• Experience supporting development and implementation of marketing campaigns.
• Experience within Workday ecosystem or enterprise SaaS environment.
• CRM and marketing automation proficiency.
• Strong organisational and project coordination skills.
• A self-starter with strong teamwork and collaboration.

Responsibilities

• Support planning, coordination, and activation of integrated marketing campaigns.
• Assist end-to-end activation from launch to optimization.
• Apply campaign messaging across emails, landing pages, webinars, nurtures.
• Coordinate with Product Marketing, Marketing Ops, Content, Events, Sales, SDRs.
• Support sales alignment and lead follow-up to drive pipeline.
• Contribute to ROI reporting and insights with Marketing Ops.

Skills

Marketing campaign delivery

Campaign activation

B2B marketing

Sales alignment

Organisational skills

Education

Degree in Marketing

Tools

CRM

Marketing automation

Job description

Kainos in Belfast seeks a GTM Activation, Senior Marketing Associate to support planning, coordination and activation of integrated marketing campaigns for the Workday Product Business Unit. You will work with a cross-functional team to drive pipeline generation and ensure campaigns are launched, activated and optimised across the buyer journey.

The role requires hands-on experience in B2B marketing, campaign delivery, and collaboration with Sales, SDRs and partners.