GTM Activation Senior Marketing Associate

Kainos; Belfast City District; On-site; GBP 35,000 - 55,000; Full time

Job summary

Kainos in Belfast seeks a GTM Activation, Senior Marketing Associate to support planning, coordination and activation of integrated marketing campaigns for the Workday Product Business Unit. You will work with a cross-functional team to drive pipeline generation and ensure campaigns are launched, activated and optimised across the buyer journey.

The role requires hands-on experience in B2B marketing, campaign delivery, and collaboration with Sales, SDRs and partners.

Qualifications

• Good experience in marketing, ideally within B2B campaign delivery.
• Experience supporting development and implementation of marketing campaigns.
• Experience within Workday ecosystem or enterprise SaaS environment.
• CRM and marketing automation proficiency.
• Strong organisational and project coordination skills.
• A self-starter with strong teamwork and collaboration.

Responsibilities

• Support planning, coordination, and activation of integrated marketing campaigns.
• Assist end-to-end activation from launch to optimization.
• Apply campaign messaging across emails, landing pages, webinars, nurtures.
• Coordinate with Product Marketing, Marketing Ops, Content, Events, Sales, SDRs.
• Support sales alignment and lead follow-up to drive pipeline.
• Contribute to ROI reporting and insights with Marketing Ops.

Skills

Marketing campaign delivery

Campaign activation

B2B marketing

Sales alignment

Organisational skills

Education

Degree in Marketing

Tools

CRM

Marketing automation

Job description

Join Kainos and Shape the Future

At Kainos, we’re problem solvers, innovators, and collaborators - driven by a shared mission to create real impact. Whether we’re transforming digital services for millions, delivering cutting‑edge Workday solutions, or pushing the boundaries of technology, we do it together.

We believe in a people-first culture, where your ideas are valued, your growth is supported, and your contributions truly make a difference. Here, you’ll be part of a diverse, ambitious team that celebrates creativity and collaboration.

Ready to make your mark? Join us and be part of something bigger.

Main purpose of the role & responsibilities in the business:

Our vision is to create a world‑class business development and marketing capability for Kainos, fuelled by a diverse range of highly talented and motivated professionals working collaboratively and innovatively to ensure we continue our growth trajectory.

We do this via an open and supportive environment where colleagues can share information, learn from one another, and excel in their own career. With consistent ways of working aligned to industry best practice, we build sustainable and predictable sales pipelines for our market‑leading offerings.

What You’ll Do

As a GTM Activation, Senior Marketing Associate in Kainos, working within the Campaign Activation team, you will support the planning, coordination, and activation of integrated marketing campaigns aligned to commercial priorities for the Workday Product Business Unit.

You will work as part of a GTM Activation team, you will support the end‑to‑end activation of campaigns designed to drive pipeline generation, progression, and conversion. This is a campaign coordination, briefing, and delivery support role, helping to ensure campaigns are effectively launched, activated, and optimised across the full buyer journey. You will also support the application of campaign messaging across key campaign touchpoints, helping adapt core messaging into effective communications across emails, landing pages, webinar activity, nurture programmes, and other activation channels.

You will support campaign orchestration across specialist teams including Product Marketing, Marketing Operations, Content, Events, Sales, SDRs, Sales Enablement, Alliances, and partners such as Workday, ensuring strong alignment from campaign launch through to follow‑up. You will use your marketing experience, organisation skills, and commercial awareness to support campaign delivery, stakeholder alignment, and overall campaign performance.

You will support sales alignment and lead follow‑up – you will work closely with Sales and SDR teams to support campaign launches and follow‑up activity, helping to drive strong lead management and pipeline progression. You will also support Sales Enablement activity for key campaigns where required.

You will actively contribute to campaign effectiveness and ROI reporting through evaluation, analysis, and performance tracking. Working with Marketing Operations, you will help identify insights and opportunities for optimisation.

You will support relationships with key partners such as Workday and work with Alliances and Partner Marketing teams to support co‑marking opportunities and partner‑led campaigns.

You will proactively collaborate as part of the Campaign Activation team and wider marketing function to deliver against overall OKRs. You will build strong relationships with stakeholders across the business and support junior colleagues where needed.

Key Responsibilities

• Assisting with development and management of campaign plans, budgets and execution – you will support the development and implementation of integrated campaign plans aligned to commercial priorities for the Workday Product BU. You will help define target audiences, messaging, timelines, and channel plans, ensuring campaigns are set up for successful execution. You will support budget tracking and ensure activity is delivered on time and within budget.
• Supporting campaign coordination and activation – working with marketing colleagues, sales teams, and subject‑matter experts across the business, you will support the planning, coordination, and delivery tracking of integrated, multi‑channel campaigns to drive brand awareness, demand generation, and pipeline acceleration. You will support briefing, coordination, and follow‑through across specialist teams across Content, Events, and Marketing Operations, ensuring clear requirements, aligned timelines, and effective delivery across all channels. You will support the development and application of campaign messaging across campaign touchpoints including emails, landing pages, webinar communications, and nurture activity.
• Contributing to campaign delivery across channels – you will support campaigns delivered through email, automation/nurtures, webinars, organic and paid social media, SEO/search, digital advertising, physical events, and partner‑led activity, ensuring delivery remains aligned to campaign objectives and timelines. You will contribute to campaign activation activities within marketing automation and campaign platforms, while working closely with specialist teams to ensure effective delivery. You will help ensure campaigns are prepared, aligned, and launch‑ready across all channels.
• Supporting sales alignment and lead follow‑up – you will work closely with Sales and SDR teams to support campaign launches and follow‑up activity, helping to drive strong lead management and pipeline progression. You will also support Sales Enablement activity for key campaigns where required.
• Contributing to reporting, accountability and ROI – you will actively contribute to campaign effectiveness and ROI reporting through evaluation, analysis, and performance tracking. Working with Marketing Operations, you will help identify insights and opportunities for optimisation.
• Developing strategic alliances with Partners and agencies – you will support relationships with key partners such as Workday and work with Alliances and Partner Marketing teams to support co‑marking opportunities and partner‑led campaigns.
• Working as part of a team – you will proactively collaborate as part of the Campaign Activation team and wider marketing function to deliver against overall OKRs. You will build strong relationships with stakeholders across the business and support junior colleagues where needed.

Minimum (essential) Requirements

• Good relevant experience in marketing, ideally within B2B campaign delivery or campaign activation
• Experience supporting the development and implementation of marketing campaigns that drive business results and meet objectives
• Experience within the Workday ecosystem or enterprise SaaS environment
• Experience of marketing techniques including email, automation/nurtures, webinars, organic and paid social media, SEO/search, digital advertising and physical events, with willingness to develop further expertise
• Experience of working with Sales / SDR teams to support lead generation and pipeline progression
• Understanding of generating leads and managing them through to qualification
• Experience of using CRM and marketing automation
• Strong organisational and project coordination skills with the ability to manage multiple priorities and deadlines
• Demonstrated ability to communicate effectively and build strong working relationships with internal stakeholders and external partners
• A self‑starter who is highly motivated, confident, focused, disciplined with a drive to succeed, whilst upholding Kainos values
• Proven ability to collaborate and work effectively in a team environment with a strong can‑do attitude
• Show resilience and persistence with the ability to learn from mistakes plus guidance and coaching from colleagues
• Capable of managing own workload while operating in a highly competitive and fast‑paced environment
• Strong interpersonal, verbal and written communication skills
• Ability to cultivate ideas while aligning to branding and messaging strategy
• Ability to think ‘outside the box’
• Comply with all confidentiality and non-disclosure policies and ensure security of information at all times

Desirable

• Degree or Higher in Marketing, Communications or a similar, relevant discipline
• Knowledge or experience in the technology industry and understanding of trends
• Experience supporting campaigns for a business area, product, or strategic initiative
• Exposure to strategic partners and co‑marketing campaigns
• Exposure to account‑based marketing (ABM) or aligning campaigns to strategic account plans

Who you are

Our vision is to enable outstanding people to create digital solutions that have a positive impact on people’s lives. Our values aren't abstract; they are the behaviours we expect from each other every day and underpin everything that we do. We expect everyone to display our values by being determined in how obstacles are overcome; honest when dealing with others; respectful of how you treat others; creative to find solutions to complex problems and cooperative by sharing information, knowledge and experience.

These values, applied collectively, help to produce an outstanding Kainos person, team and culture.

About Us

At Kainos we use technology to solve real problems for our customers, overcome big challenges for businesses, and make people’s lives easier.

We build strong relationships with our customers and go beyond to change the way they work today and the impact they have tomorrow.

Our two specialist practices, Digital Services and Workday, work globally for clients across healthcare, commercial and the public sector to make the world a little bit better, day by day.

For more information, see kainos.com

Embracing our differences

At Kainos, we believe in the power of diversity, equity and inclusion. We are committed to building a team that is as diverse as the world we live in, where everyone is valued, respected, and given an equal chance to thrive. We actively seek out talented people from all backgrounds, regardless of age, race, ethnicity, gender, sexual orientation, religion, disability, or any other characteristic that makes them who they are. We also believe every candidate deserves a level playing field.

Our friendly talent acquisition team is here to support you every step of the way, so if you require any accommodations or adjustments, we encourage you to reach out.

We understand that everyone's journey is different, and by having a private conversation we can ensure that our recruitment process is tailored to your needs.