GTM Activation Marketing Lead

Kainos; Derry/Londonderry; In loco; GBP 60.000 - 90.000; Tempo pieno

Descrizione del lavoro

Kainos in the United Kingdom is seeking a GTM Activation Marketing Manager within the Campaign Activation team, reporting to the VP of Campaign Activation, to own the activation strategy for the Workday Product BU. You will translate strategic messaging into multi-channel campaigns, align with sales and SDRs, and ensure activation across emails, landing pages, webinars, and journeys.

This role leverages cross-functional collaboration with Product Marketing, Alliances, Marketing Ops, and content

Competenze

• Strategic/management level marketing experience with proven success.
• B2B campaign activation and delivery experience.
• Experience developing and executing marketing strategies.
• Proven ability to drive pipeline with Sales/SDR teams.
• Strong CRM and marketing automation knowledge.
• Excellent communication and stakeholder management skills.
• Experience in a matrixed, fast-paced environment.

Mansioni

• Own GTM activation strategy, plans and budgets for the Workday Product BU.
• Translate product messaging into activation across channels and touchpoints.
• Collaborate with Sales, SDRs, Product Marketing, Alliances, and Marketing Ops.
• Lead cross-functional campaign orchestration across channels.
• Ensure campaigns are activated, orchestrated and optimised end-to-end.
• Partner with Alliances on co-marketing opportunities and ROI analysis.
• Provide leadership and guidance to drive consistency and best practice.

Conoscenze

Marketing leadership

B2B campaigns

Marketing strategy

Multi-channel campaigns

Sales alignment

CRM platforms

Marketing automation

Stakeholder management

Cross-functional collaboration

Formazione

Marketing degree

Strumenti

CRM platforms

Marketing automation

Descrizione del lavoro

Kainos in the United Kingdom is seeking a GTM Activation Marketing Manager within the Campaign Activation team, reporting to the VP of Campaign Activation, to own the activation strategy for the Workday Product BU. You will translate strategic messaging into multi-channel campaigns, align with sales and SDRs, and ensure activation across emails, landing pages, webinars, and journeys.

This role leverages cross-functional collaboration with Product Marketing, Alliances, Marketing Ops, and content