Growth Product Analyst: Data-Driven Experimentation & Growth

Numan

Greater London

On-site

GBP 75,000 - 110,000

Full time

3 days ago
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Benefits offered by this job

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Health insurance
Electric car salary sacrifice
Enhanced maternity and parental leave
Birthday day off
Nursery benefit
Pension
Flexible working options
Learnerbly budget
Wellhub membership
Cycle to work
Season ticket loan
Discount on Numan products
Volunteer days
Anniversary bonus leave

Job summary

Numan is seeking a Growth Analytics professional to own analytics for the growth squad, driving acquisition, conversion, retention and LTV. You will design experiments on product, offers and pricing, and work with Finance/Data to monitor CAC, contribution margin, and LTV/CAC.

You’ll segment by persona and leverage data science where valuable. You’ll collaborate with BI, data engineering and pricing teams, ensuring compliance with data protection rules while translating insights into actionable

Qualifications

  • Several years in product, growth or marketing analytics.
  • A track record of analysis that changed decisions and moved commercial metrics.
  • Expert SQL and confident use of Looker; Python or R for deeper analysis.
  • Strong experimentation skills, including test design and statistical significance.
  • Solid grasp of subscription economics: cohorts, retention, CAC, contribution margin and LTV.
  • Experience with marketing measurement, attribution models and spend efficiency.
  • Comfort with product analytics tools such as Amplitude or Mixpanel and funnel/behaviour analysis.
  • Ability to translate messy questions into a clear recommendation and explain it to non-technical audiences.
  • Commercial judgement with a bias to action.

Responsibilities

  • Own the analytics for the growth squad across acquisition, conversion, retention and lifetime value.
  • Design, run and evaluate experiments on product, propositions, offers and pricing (A/B tests and holdouts).
  • Leverage unit economics with Finance and Data Teams and show how initiatives move CAC/LTV metrics.
  • Analyze marketing channel mix and attribution with the marketing team.
  • Segment customers by persona and value and turn segments into targeted propositions.
  • Track early-journey behaviour and identify levers for long-term success.
  • Shape the growth roadmap with the Principal PM and present results to leadership.
  • Work with BI, data engineering, commercial and pricing on scorecard metrics and drivers.
  • Ensure compliance with clinical, data protection and advertising rules.

Skills

Product analytics
Growth analytics
Marketing analytics
SQL
Looker
Python
R
Experimentation
Cohort analysis
LTV/CAC understanding

Tools

Amplitude
Mixpanel
Funnel analytics

Job description

Numan is seeking a Growth Analytics professional to own analytics for the growth squad, driving acquisition, conversion, retention and LTV. You will design experiments on product, offers and pricing, and work with Finance/Data to monitor CAC, contribution margin, and LTV/CAC.

You’ll segment by persona and leverage data science where valuable. You’ll collaborate with BI, data engineering and pricing teams, ensuring compliance with data protection rules while translating insights into actionable

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