Growth Platform Lead — CRM, AI & Data Strategy

RSM UK; Greater London; Hybrid; GBP 90,000 - 140,000; Full time

Benefits offered by this job

Hybrid working

27 days holiday

Wellbeing benefits and financial tools

Access to 300+ courses

Job summary

RSM UK is seeking a Growth Platform Lead to shape and lead the technology and data ecosystem that underpins our growth ambitions. You will own the CRM, relationship intelligence, marketing automation and emerging AI capabilities, defining roadmaps and partnerships to strengthen client relationships and unlock opportunities.

You will combine strategic vision with commercial acumen, building business cases and investing in capabilities while collaborating with vendors and stakeholders across the

Qualifications

• Lead CRM/MarTech platform transformation in a professional/financial services or similar relationship-led B2B environment.
• Comfortable owning business conversations with technical architects.
• Experience selecting and governing AI/vendor tools; not required to build it.
• Strong stakeholder management with senior partners who value the CRM as a business tool.

Responsibilities

• Own the multi-year platform roadmap, decide what stays, what’s replaced, and sequencing with business cases.
• Lead vendor evaluations and AI capabilities selection with IT for feasibility and governance.
• Own the UK/US data integration platform and data-model decisions.
• Define adoption strategy for CRM (Dynamics) focusing on behavior and incentives as well as tools.
• Manage vendor relationships and contracts for the growth platform stack.
• Build the AI agent use-case pipeline with Marketing Data and IT leads.

Skills

CRM leadership

MarTech transformation

AI governance

Vendor management

Stakeholder management

Data integration

Dynamics 365

Tools

Microsoft Dynamics 365

Job description

RSM UK is seeking a Growth Platform Lead to shape and lead the technology and data ecosystem that underpins our growth ambitions. You will own the CRM, relationship intelligence, marketing automation and emerging AI capabilities, defining roadmaps and partnerships to strengthen client relationships and unlock opportunities.

You will combine strategic vision with commercial acumen, building business cases and investing in capabilities while collaborating with vendors and stakeholders across the