Head of Marketing

Digital Waffle; Birmingham; Hybrid; GBP 65,000 - 80,000; Full time

Benefits offered by this job

Competitive salary

High autonomy

Opportunity to build a team

Job summary

A growing digital health platform located in Birmingham is seeking a Head of Growth. This role involves taking complete ownership of the growth strategy and execution as the company scales. Candidates should have strong experience in growth or digital marketing, and a solid data background. The position offers a salary between £65,000 and £80,000 with high autonomy, the opportunity to build a team, and the possibility to make a significant impact in a fast-paced environment.

Qualifications

• Strong experience in growth, performance or digital marketing roles within startups or scale-ups.
• Demonstrable experience with product-led growth and CRO.
• A strong data and analytics background, with confidence presenting insights to senior stakeholders.

Responsibilities

• Owning the growth strategy end to end.
• Leading and guiding the business through its next stage of growth.
• Driving product-led growth initiatives with a focus on conversion rate optimisation.

Skills

Growth strategy

Product-led growth

Conversion rate optimization (CRO)

Data analysis

Google Analytics (GA4)

Google Tag Manager (GTM)

Tools

Google Ads

SEMrush

Meta Ads

Job description

Co-Founder @ Digital Waffle - The go-to partner when scaling your team within Tech, Digital, Marketing & Data - without the usual bullsh*t.

A fast-growing digital health platform is hiring a Head of Growth to take ownership of its growth strategy and execution as the business enters its next scale‑up phase. This is a senior, hands‑on role for someone who can lead change, build scalable growth engines and still get stuck into day‑to‑day execution when needed.

You will have real autonomy to shape growth strategy, influence product direction and build out a team over time. The business is looking for someone who can balance experimentation with rigour, and creativity with strong data discipline.

Role: Head of Growth

Location: Birmingham City Centre Office, hybrid.

What you will be doing:

• Owning the growth strategy end to end, from experimentation through to scalable execution
• Leading and guiding the business through its next stage of growth, with the freedom to shape your own team
• Driving product‑led growth initiatives with a strong focus on conversion rate optimisation
• Using data to clearly communicate growth performance, risks and opportunities to senior leadership
• Building repeatable, sustainable growth engines across acquisition, activation and retention
• Working closely with product and leadership to align growth initiatives with wider business goals
• Managing and evolving the analytics and reporting framework to support decision making
• Balancing strategic leadership with hands‑on execution in a fast‑moving environment

What you will need:

• Strong experience in growth, performance or digital marketing roles within startups or scale‑ups
• Demonstrable experience with product‑led growth and CRO
• A strong data and analytics background, with confidence presenting insights to senior stakeholders
• Hands‑on experience with GA4 (Google Analytics) and GTM (Google Tag Manager)
• Working knowledge of Google Ads, Keyword Planner, Google Trends, Search Console, SEMrush and Meta Ads
• Experience scaling growth from early experimentation into structured, repeatable processes
• A proactive, execution‑focused mindset and comfort operating with ambiguity

What’s on offer:

• Salary between £65,000 and £80,000 basic
• High autonomy and genuine influence over growth direction
• Opportunity to build and shape a team over time
• A role suited to someone who enjoys both leadership and hands‑on delivery
• The chance to work in a fast‑paced, evolving business with strong growth ambitions

This role would suit an ambitious growth professional who wants real ownership, enjoys building from the ground up and is excited by the challenge of scaling a product‑led business.