Growth-Minded Digital Marketing Executive

AF Selection Ltd.; Manchester; On-site; GBP 26,000 - 38,000; Full time

Job summary

AF Selection Ltd. is seeking a Digital Marketing Executive in Manchester to drive lead generation and improve digital performance. You’ll work with the Marketing Manager, agencies, and internal teams across paid search, paid social, SEO, content, and CRM campaigns to optimise conversions.

The role focuses on data-driven decisions, monitoring ROI, and reporting outcomes to improve campaigns and customer journeys. A proactive, analytical mindset and strong organisation are essential.

Qualifications

• Analytical and commercially minded approach.
• Strong communication skills and the ability to work with agencies and internal teams.
• Excellent organisation, attention to detail and reporting skills.

Responsibilities

• Support paid search and paid social campaigns across the digital marketing mix.
• Monitor lead volumes, CPL, conversion rates and ROI.
• Use GA4, Google Ads, Meta and CRM data to identify opportunities and improve performance.
• Improve website content, SEO, landing pages and customer journeys.
• Manage and optimise third-party property/listing platforms.
• Support CRM campaigns, including segmentation, targeting and reporting.
• Produce regular performance reports and turn data into actionable recommendations.
• Collaborate with teams to understand lead quality and customer behavior.
• Track budgets, invoices and general marketing activity.
• Test new ideas to improve campaign performance.

Skills

Analytical mindset

Commercial acumen

Communication skills

Organization & reporting

Tools

GA4

Google Ads

Meta Ads Manager

CRM data

Job description

AF Selection Ltd. is seeking a Digital Marketing Executive in Manchester to drive lead generation and improve digital performance. You’ll work with the Marketing Manager, agencies, and internal teams across paid search, paid social, SEO, content, and CRM campaigns to optimise conversions.

The role focuses on data-driven decisions, monitoring ROI, and reporting outcomes to improve campaigns and customer journeys. A proactive, analytical mindset and strong organisation are essential.