Growth Marketing & Partnerships Specialist

Blue Light Card; Greater London; Hybrid; GBP 35,000 - 50,000; Full time

Benefits offered by this job

Hybrid working and flexible hours

EV charging and free parking onsite at

25 days annual leave + birthday day

Company bonus scheme

Blue Light Card discounts

BUPA medical insurance

Auto-enrolment pension

Enhanced parental leave

Healthcare cashback plan

Employee assistance programme

Team social events

Job summary

Blue Light Card is seeking a growth-minded professional to strengthen member organisation partnerships and drive direct-to-consumer paid performance. You will join a compact growth team, focusing on onboarding partners and optimizing paid channels to boost sign-ups and activations.

The role emphasizes testing, learning, and data-driven decision making, with collaboration across CRM, Brand, Social, Content, Product and Partnerships in a fast-moving environment.

Qualifications

• Experience building automated outreach/workflows and lifecycle communications in a CRM or similar platform.
• Curiosity about how organisations work and how to communicate with them effectively.
• Experience in growth, performance, digital or acquisition marketing across campaign lifecycles.
• Some exposure to paid campaigns (Google Ads, Meta, TikTok).
• Strong test-and-learn mindset with data-driven decision making using GA4/Amplitude.
• Familiarity with CMS platforms and landing page optimisation principles.
• Interest in AI and emerging digital tools shaping growth marketing.
• Ability to collaborate across fast-moving teams.

Responsibilities

• Support automated outreach to member organisations from onboarding onwards.
• Segment the member organisation base and test messaging to improve engagement and response rates.
• Promote Blue Light Card to employees through organisations to drive sign-ups and activations.
• Assist account management with engagement and usage reporting to support renewals.
• Plan, run and optimise paid campaigns across Google Ads, Meta, TikTok and emerging channels to improve CPA/ROAS.
• Design and run A/B tests and build high-converting campaigns and landing pages.
• Build dashboards translating campaign data into clear insights using GA4 and Amplitude.
• Collaborate with CRM, Brand, Social, Content, Product and Partnerships on integrated campaigns.

Skills

CRM automation

Lifecycle communications

Growth marketing

Paid campaigns

Data-driven decisions

GA4/Amplitude

CMS familiarity

Collaboration

Tools

GA4

Amplitude

Google Ads

Meta Ads

Job description

Blue Light Card is seeking a growth-minded professional to strengthen member organisation partnerships and drive direct-to-consumer paid performance. You will join a compact growth team, focusing on onboarding partners and optimizing paid channels to boost sign-ups and activations.

The role emphasizes testing, learning, and data-driven decision making, with collaboration across CRM, Brand, Social, Content, Product and Partnerships in a fast-moving environment.