Head of Growth: Performance Marketing & Digital Experience

Blu Digital; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Blu Digital is seeking a commercially minded Head of Performance Marketing & Digital Experience to lead customer acquisition and digital growth for a fast-growing consumer business. Reporting to the Marketing Director, you will own performance marketing strategy, budget and channel performance across paid search, paid social, SEO and emerging digital channels.

The role combines strategic leadership with hands-on execution in platforms and CMS systems, managing agencies and cross-functional

Qualifications

• Significant performance marketing experience in consumer, subscription, membership or multi-site environments.
• Strong expertise across paid media, SEO, CRO and analytics.

Responsibilities

• Lead performance marketing strategy and budget across paid search, paid social, SEO and emerging channels.
• Own website and digital customer journey including CRO, content updates, testing and improvements.
• Build forecasting, reporting and measurement frameworks linking investment to acquisition and growth.

Skills

Performance marketing

Budget management

Paid search

Paid social

SEO

CRO

Analytics

Forecasting

CMS platforms

Cross-functional collaboration

Tools

CMS platforms

CRM systems

Job description

Blu Digital is seeking a commercially minded Head of Performance Marketing & Digital Experience to lead customer acquisition and digital growth for a fast-growing consumer business. Reporting to the Marketing Director, you will own performance marketing strategy, budget and channel performance across paid search, paid social, SEO and emerging digital channels.

The role combines strategic leadership with hands-on execution in platforms and CMS systems, managing agencies and cross-functional