Growth Marketing Manager - Lead Generation

AXA UK; London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

An established industry player is on the lookout for a Growth Marketing Manager who thrives in a dynamic environment. This role involves spearheading lead generation initiatives and overseeing digital marketing campaigns that drive growth for individual and SME clients. You'll be at the forefront of enhancing digital presence, optimizing marketing strategies, and managing a significant budget. With a flexible working approach, this opportunity allows you to balance home and office life while making a substantial impact in the marketing landscape. If you're passionate about driving results and have a knack for digital marketing, this could be the perfect fit for you.

Benefits

Competitive Salary

Annual Bonus

Contributory Pension Scheme

Life Assurance

28 Days Annual Leave

Employee Discounts

Gym Benefits

Qualifications

• Hands-on lead generation marketing expertise for B2C is essential.
• Proven track record in optimizing digital paid media channels.

Responsibilities

• Manage multi-channel digital marketing campaigns for lead generation.
• Drive improvements to SEO and PPC performance.

Skills

Lead Generation Marketing

Digital Paid Media Channels

SEO

PPC

Team Management

Google Analytics (GA4)

Looker Studio

Tableau

Excel

Project Management

Tools

Google Suite

Job description

Description

Do you have an interest in Growth Marketing? If you’re analytical, detail-orientated and passionate about making a digital difference, this could be an excellent opportunity for you. We’re seeking a highly organised individual to join our Marketing team to help us build our digital presence and achieve our growth ambition.

As Growth Marketing Manager, you’ll be responsible for driving the development and implementation of a lead generation plan for our Individual and SMEs direct customers. You’ll look at the performance and growth of our digital platforms while managing content creation and budget controls.

At AXA, we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team, and our customers. You'll work up to 40% of your week away from home, either at our Tunbridge Wells office, visiting clients, or attending industry events. We’re also happy to consider flexible working arrangements, which you can discuss with Talent Acquisition.

What you’ll be doing:

• Manage a range of multi-channel and multi-lingual digital paid marketing campaigns to deliver targets for direct individual and SME clients.
• Lead brand awareness activity and deliver at least one digital brand campaign per year.
• Deliver marketing collateral, web content, and offline activity linked to driving leads.
• Manage paid media remarketing activity to support renewal targets.
• Strive to optimise the performance of lead generation activity, renewing customer journeys and positively impacting conversion rates.
• Drive improvements to SEO and PPC performance, working with the web, content, and copy teams.
• Optimise our paid media activity, proactively coming up with ideas and strategies to consistently increase effectiveness.
• Manage paid media activity and launch campaigns for key strategic and transformation projects.
• Manage the lead generation team, paid media agency, and overall paid media budget.

What you’ll bring:

• Hands-on lead generation marketing expertise for B2C – essential.
• Proven track record in running and optimizing digital paid media channels, with strong knowledge of SEO and organic channels – essential.
• Team management experience – essential.
• Experience reporting on marketing funnel performance and proficiency in using tools like Looker Studio, Tableau, Excel.
• Hands-on experience using Google Analytics (GA4) and Google Suite (Google Tag Manager, etc.).
• Comfortable managing digital media agency and sizeable paid media budget (£1m+).
• Highly organised with strong appreciation for project management principles.
• Ability to work in a dynamic and agile environment, delivering work at pace and within compliance guidelines.

As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.

This position has been defined as an Insurance Distribution Directive (IDD) role under the IDD regime which means that in addition to pre-employment screening checks, the successful candidate will be subject to background screening every 4 years with an annual declaration in interim years.

What we offer:

At AXA UK, we’re appreciative of the people who work for us and our rewards package is reviewed regularly to reflect that. You can expect to receive:

• Competitive annual salary of up to £65,000 dependent on experience.
• Annual company & performance-based bonus.
• Contributory pension scheme (up to 12% employer contributions).
• Life Assurance (up to 10 x annual salary).
• 28 days annual leave plus Bank Holidays.
• Opportunity to buy up to 5 extra days leave or sell up to 5 days leave.
• AXA employee discounts.
• Gym benefits.

To apply, click on the ‘apply for this job’ button, you’ll then need to log in or create a profile to submit your CV. We’re proud to be an Equal Opportunities Employer and don’t discriminate against employees or potential employees based on protected characteristics. If you have a long-term condition or disability and require adjustments during the application or interview process, we’re proud to offer access to the AXA Accessibility Concierge. For our support, please send an email to [e-mail].

Who we are:

Proud to be part of the AXA Group, AXA – Global Healthcare specialise in supporting the healthcare needs of globally mobile citizens, around the world. From a routine medical check-up to a lengthy hospital stay, individuals and businesses have relied on the global support and protection we offer for more than 55 years. Today, we support members living in more than 200 countries from our global hubs in the UK, Europe, Asia, India, USA, and the Middle East.