Growth Marketing Manager - D2C

JR United Kingdom; London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

An innovative and rapidly growing drinks SME is seeking a dynamic digital marketing professional to lead their online presence. This exciting role involves optimizing the D2C sales channel through Shopify, managing impactful paid media campaigns, and driving customer retention through effective CRM strategies. You will collaborate with internal teams and external agencies to enhance SEO and conversion rates while scaling subscription offerings. Join a forward-thinking company that values creativity and analytical skills, and be part of a team that is reshaping the beverage market in the UK.

Benefits

25 Days Holiday + Bank Holidays

Hybrid Working 3x pw

Qualifications

• 3-5+ years in digital marketing or eCommerce, ideally in D2C.
• Experience with subscription-based offerings is a strong plus.

Responsibilities

• Own and optimise the D2C sales channel through Shopify.
• Plan and manage paid media campaigns across various platforms.

Skills

Digital Marketing

eCommerce

Data Analysis

SEO

CRO

Growth Hacking

Tools

Shopify

Google Ads

Meta Ads Manager

Klaviyo

Job description

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Our Client

Our client is a rapidly growing £15m turnover drinks SME already outselling some of the biggest brands (Red Bull, Monster, Coca Cola) in the category. They have excellent distribution and are listed in major UK Grocers. We are looking for someone to lead and grow their online presence.

Role & Responsibilities:

1. Own and optimise the D2C sales channel through Shopify, with accountability for revenue growth, subscription performance, and online P&L.
2. Plan, execute, and manage paid media campaigns across Meta, TikTok, and other relevant platforms, optimising for acquisition and ROI.
3. Manage CRM campaigns using Klaviyo, delivering retention-driving communications and personalisation strategies.
4. Lead SEO and CRO initiatives in partnership with internal teams and external agencies to improve traffic, conversion rates, and search rankings.
5. Manage and grow the subscription model, focusing on customer LTV and retention.

What’s on Offer?

• Base Salary: up to £60,000
• 25 Days Holiday + Bank Holidays
• Hybrid Working 3x pw (Central London HQ)

Requirements to Apply:

• 3–5+ years in a digital marketing or eCommerce role, ideally within a D2C or consumer brand environment.
• Experience managing and scaling subscription-based offerings is a strong plus.
• Highly analytical with the ability to interpret performance data and turn insights into action.
• Proficiency in tools like Google Ads, Meta Ads Manager, Shopify analytics & Klaviyo.
• A "growth hacker" mindset—always looking for new opportunities to test, optimise, and scale.

Due to the high volume of applications received, we are unable to respond to everyone directly. If you are not contacted within 7 working days, you have unfortunately not been shortlisted.

Lawrence Recruitment is acting as an employment agency on behalf of our client.